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Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation?

With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” Defined as those born between the mid-Nineties and late Aughts, this group will soon outgrow all previous generations, not to mention, the most ethnically and culturally diverse generation to date. Beyond these impressive statistics, Gen-Z’s upbringing contextualizes a generational narrative remarkably unique from preceding groupsGen-Z has begun influencing the purchasing behaviors of people of all ages and incomes, and is reframing the way people consume and relate to brands.  We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.

Businesses will need to make shifts to become more integrated to engage Gen-Z. Approaches to strategy, product usage, consumer relationships, customer experience and communication will need to evolve from sales-led, transactional and siloed to consumer-led, valuable and interactive.

Learn how Vivaldi helps companies address challenges by turning them into growth opportunities.

Meet The Expert

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Roland Bernhard

Senior Partner

Roland brings over 25 years' experience working with clients locally and globally to realize business potential. He has led complex projects in the areas of consumer insights and segmentation, growth strategies & implementation, brand strategy and architecture, portfolio management, innovation, customer experience management and transformational change.