Anne Olderog is a Senior Partner at Vivaldi with over 25 years of experience advising some of the world’s most visible brands and organizations. Her recent project work includes new product launches for a financial service company, creating new brands for a technology player and strategic planning and marketing strategy for a large public institution.
Prior to Vivaldi, Anne was head of strategy at a boutique innovation firm, where she created new brands and laid out innovation strategy for clients such as Pepsi, Kellogg’s, Dannon, and Twinings. Her background in branding enables her to combine the rigor of an analytical approach with creative insights and out-of-the box thinking. She also brings experience in leading organizations through change as a former Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world’s largest media companies. She started her career in the mergers and acquisitions/corporate finance group at Goldman Sachs.
Anne has extensive experience in branding and marketing of cultural, educational and non-profit institutions including brand, strategy, and marketing consulting for the Dance Theater Workshop, Socrates Sculpture Park, LIFT, Hour Children, the HIV Law Project, Per Scholas, American Contemporary Ballet and Notes in Motion. She was a member of the board of directors and founder of the marketing committee at the Pascal Rioult Dance Company, as well as a program officer at the Taproot Foundation. Anne taught integrated brand communications at Columbia University and a core management class at Wharton. She also authored a book about Barack Obama’s brand of post-modern politics, published in France, as well as a prize-winning book on changing cultural values and emerging societal trends of our time.
Anne holds an M.B.A. from the Wharton School, an M.A. in International Studies from the Lauder Institute at the University of Pennsylvania, as well as an M.Phil in Management from Cambridge University, Gonville & Caius College. She is a Laureate of the Institut d’Etudes Politiques de Paris (Sciences-Po) in Paris, where she earned a B.A. in Economics & Finance. Prior to her business career, Anne received a B.A. in French Literature at the Sorbonne in Paris, where she also studied philosophy, wrote on the art market for the French financial press and researched policy issues for the French Parliament. She is fluent in 6 languages and has consulted major corporations in the U.S., U.K., France, Germany and Italy.
Challenges She's Taken on Recently
- Uniting different management teams of a large B2B services company around a common vision
- Finding new markets for a marquee medical knowledge leader
- Assessing the value and structure of the brand portfolio of a health information player
- Growth Roadmap
- Strategic Positioning
- Brand Architecture
- Organizational Change
Talk to Her About
- How consumers play with brands today
- Why poetry, opera and tragedy lost mindshare
- What brands can learn from this
- How philosophy explains human decisions