Thinking

Voices of Vivaldi: A Q&A Session with Devin Dewar

Introducing Devin Dewar, a Creative Director based in our London office. In this Q&A, Devin delves into why he believes that every brand has a story to tell, and that it’s his job to find the most compelling way to make it an international bestseller.. Discover more about Devin’s journey and expertise in this interview:

How long have you been with the business?

I joined Vivaldi nearly 4.5 years ago, right at the start of the first UK lockdown. So, my journey with the business began in my living room (with plenty of banana bread and a less-than-perfect haircut I gave myself in the mirror).

What is your role and what is your ambition for the future?

My official title is, Creative Director, but I would describe what I do as brand building. I have a very specific ambition for the future, it’s to create a new product offering for developing/revitalizing a brand’s tone of voice. One that realizes the full potential of verbal identity and integrates with AI storytelling tools.

What are you biggest/proudest achievements to date?

My biggest achievement is convincing my wife (who’s way out of my league) to say “yes” when I proposed.

My proudest career moments are:

  • Helping bring a Richard-Branson-backed hologram company to the market.
  • Developing the Vivaldi 4-Step Tone of Voice Process.
  • Rebranding a global maritime shipping and logistics company — seeing a brand you’ve built sail across the ocean is a feeling like no other!
  • Winning my first international writing competition when I was 15. My short story was called, “My Brother the Apple”.

What is your field of excellence?

I have dedicated my career to specializing in verbal brand identity: tone of voice, creative storytelling, and in-market narratives.

Who is your dream client?

For as long as I can remember, I’ve always wanted to be a recording artist. The only problem is, my friends and family are convinced I don’t have the voice for it, so working with Spotify’s would be the next best thing. To me, Spotify represents
cultural influence, data-driven creativity, and bold storytelling. All ingredients for my dream client.

What are you looking forward to in the future of your career?

Reinventing myself. Being a part of a global reinvention firm like Vivaldi has inspired me to keep evolving my role in the working world. From Copywriter, to Brand Strategist, to Creative Director, to…