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Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
Transforming Wealth Management with Vivaldi’s Customer-Centric Approach
Pfizer’s Digital Leap for Enhanced Healthcare
From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
Thinking
The AI Paradox: Why 90% of Executives Fail to See Results From AI
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
AI Strategy That Works: Creating Value Beyond the Hype
Brand Strategy and Its Evolution Over the Past Three Decades
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Thinking
All articles
Blog
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
By
Richard Rolka
,
Erich Joachimsthaler
|
7 minute read
March 23, 2025
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News
Mauricio Andujar Joins SHIFT Connect as a Panelist
By Vivaldi
|
1 minute read
March 6, 2025
Read more
Blog
Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call
By Vivaldi
|
7 minute read
September 26, 2024
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Blog
Upcoming Vivaldi Events
By Vivaldi
|
3 minute read
July 15, 2024
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Blog
Gen Z Marketing Strategies: The Essentials
By Vivaldi
|
7 minute read
April 19, 2024
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Blog
Embracing Reinvention: The Vivaldi Way
By
Erich Joachimsthaler
|
4 minute read
September 29, 2023
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Blog
Marketing Advantage in a Downturn: To Recession or Not to Recession?
By
Chris Halsall
|
4 minute read
June 6, 2023
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Blog
Revolutionizing CMO Best Practices for the Future
By
Jane Hovey
|
5 minute read
May 17, 2023
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Blog
Seven Strategies to Build Your Partnership Marketing
By
Ben Kuenzle
, Arin Schwimmer
|
6 minute read
May 5, 2023
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Blog
Invisible Technology That Creates Consumer Magic
By
Darren Richardson
|
7 minute read
April 7, 2023
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