Thinking

All articles

Blog
The Essential Brand Management Strategy: Key Approaches and Expert Tips

By Vivaldi Group
| 14 minute read
October 14, 2025 Read Article
Blog
Brand Portfolio Strategy as a Growth Engine

By Vivaldi Group
| 18 minute read
October 12, 2025 Read Article
Blog
Brand Value vs Brand Equity: The Growth Flywheel Model

By Vivaldi Group
| 13 minute read
October 10, 2025 Read Article
Blog
What Is Brand Equity? Value and Impact for Your Business

By Vivaldi Group
| 16 minute read
October 8, 2025 Read Article
Publications
Building Ecosystem Brands: The Vivaldi Group–WARC Playbook

By Vivaldi Group
| 4 minute read
September 25, 2025 Read publication
Best Consulting
Brand Strategy and Its Evolution Over the Past Three Decades

By Erich Joachimsthaler, Sofia Marcon
| 5 minute read
August 6, 2025 Read more
Events
Peru Unlocked: From Possibility to Prosperity through “Disruptive Growth Platforms” for Shift Day 2025

By Vivaldi Group
| 1 minute read
August 1, 2025 View Event
Blog
Vivaldi Group and Silverside AI Join Forces for Brand Transformation in the AI Era

By Vivaldi Group
| 15 minute read
May 30, 2025 Read Article
Events
WIN NY Panel: Reinventing customer experience in the age of AI: What we know about the human mind today that we did not know yesterday

By Vivaldi Group
| 4 minute read
May 20, 2025 View Event
Blog
What Is Brand Awareness?

By Vivaldi Group
| 9 minute read
May 5, 2025 Read Article