Thinking

All articles

Blog
Brand or performance marketing – there is no debate

By Vivaldi
| 4 minute read
January 8, 2020 Read Article
Blog
Frame of Reference Marketing: Positioning Fundamentals

By Vivaldi
| 4 minute read
September 13, 2019 Read Article
Blog
On Driving Brand Growth, with Pierre-Laurent Baudey

By Vivaldi
| 3 minute read
August 21, 2019 Read Article
Blog
Halfords’ Journey Towards Cycling Brand Domination

By Vivaldi
| 3 minute read
August 14, 2019 Read Article
Blog
Business Leadership: Winning Retail Businesses in the Platform Economy

By Vivaldi
| 4 minute read
August 13, 2019 Read Article
Blog
5 Steps to Developing a Digital Platform Strategy

By Vivaldi
| 2 minute read
August 9, 2019 Read Article
Blog
Why Your Business Needs to Shift in the Platform Economy

By Vivaldi
| 3 minute read
August 9, 2019 Read Article
Books
Brand Leadership: The Next Level of the Brand Revolution

By Vivaldi
| 2 minute read
July 1, 2019 Read Review
Blog
Lessons on Marketing Transformation, with Alberto Velasco and Luis Gérardin

By Vivaldi
| 7 minute read
June 26, 2019 Read Article
Blog
The 3 Key Imperatives of Employee Engagement

By Vivaldi
| 7 minute read
June 26, 2019 Read Article