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Work
Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
Transforming Wealth Management with Vivaldi’s Customer-Centric Approach
Pfizer’s Digital Leap for Enhanced Healthcare
From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
Thinking
The AI Paradox: Why 90% of Executives Fail to See Results From AI
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
AI Strategy That Works: Creating Value Beyond the Hype
Brand Strategy and Its Evolution Over the Past Three Decades
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Thinking
All articles
Blog
Overcoming the Challenges Facing Consumer Packaged Goods Brands
By Vivaldi
|
14 minute read
July 22, 2020
Read Article
Blog
Are You Ready To Discover Your Interaction Field?
By Vivaldi
|
4 minute read
July 10, 2020
Read Article
Blog
We All Live in an Interaction Field
By
Erich Joachimsthaler
|
8 minute read
July 9, 2020
Read Article
Blog
The Brand Purpose Crisis
By Vivaldi
|
11 minute read
July 8, 2020
Read Article
Blog
How to Design a Platform Business
By
Erich Joachimsthaler
|
16 minute read
July 8, 2020
Read Article
Blog
Driving Business Innovation and Success with Platform Thinking
By
Erich Joachimsthaler
|
7 minute read
July 8, 2020
Read Article
Blog
How to Recognize an Interaction Field Business Model
By
Erich Joachimsthaler
|
9 minute read
July 8, 2020
Read Article
Blog
How to Build Strong Brands in a Platform World?
By
Erich Joachimsthaler
|
8 minute read
July 8, 2020
Read Article
Books
Creating Value and Growth: The Power of the Interaction Field Model
By Vivaldi
|
2 minute read
July 7, 2020
Read Review
Blog
Innovative Branding for Alcoholic Beverages
By Vivaldi
|
19 minute read
July 6, 2020
Read Article
