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Blog
Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook

By Erich Joachimsthaler
| 4 minute read
February 20, 2025 Read Article
Blog
Reinventing Brand Strategy: The Holistic Brand Model

By Erich Joachimsthaler
| 19 minute read
February 10, 2025 Read Article
Blog
AI Strategy That Works: Creating Value Beyond the Hype

By Vivaldi
| 8 minute read
January 31, 2025 Read Article
Blog
Chegg’s AI Misstep: A Lesson in Failing to Unlock True Customer Value

By Richard Rolka
| 2 minute read
January 29, 2025 Read Article
Publications
The AI Paradox: Why 90% of Executives Fail to See Results From AI

By Erich Joachimsthaler, Anne Olderog
| 6 minute read
December 10, 2024 Read publication
Blog
Really, Jaguar?

By Chris Halsall
| 4 minute read
November 20, 2024 Read Article
Blog
2024, Il Sole 24 Ore, About Giorgio Armani

By Erich Joachimsthaler
| 2 minute read
November 14, 2024 Read Article
Blog
Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call

By Vivaldi
| 7 minute read
September 26, 2024 Read Article
Blog
Voices of Vivaldi: A Q&A Session with Devin Dewar

By Vivaldi
| 2 minute read
September 18, 2024 Read Article
Blog
The Age of Artificial Intelligence is Already Here: We’re Not Keeping Up, We’re Keeping Ahead

By Vivaldi
| 3 minute read
August 29, 2024 Read Article