Thinking

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Blog
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025

By Richard Rolka, Erich Joachimsthaler
| 7 minute read
March 23, 2025 Read Article
News
Mauricio Andujar Joins SHIFT Connect as a Panelist

By Vivaldi
| 1 minute read
March 6, 2025 Read more
Blog
Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook

By Erich Joachimsthaler
| 4 minute read
February 25, 2025 Read Article
News
Our AI Insights Featured in El Comercio

By Vivaldi
| 1 minute read
February 25, 2025 Read more
Blog
Reinventing Brand Strategy: The Holistic Brand Model

By Erich Joachimsthaler
| 19 minute read
February 10, 2025 Read Article
News
Vivaldi launches the “AI: Unlocking Genuine Customer Value” at Pacífico Business School

By Vivaldi
| 2 minute read
February 4, 2025 Read more
Events
AI Strategy That Works: Creating Value Beyond the Hype

By Vivaldi
| 8 minute read
January 31, 2025 View Event
Blog
Chegg’s AI Misstep: A Lesson in Failing to Unlock True Customer Value

By Richard Rolka
| 2 minute read
January 29, 2025 Read Article
Publications
The AI Paradox: Why 90% of Executives Fail to See Results From AI

By Erich Joachimsthaler, Anne Olderog
| 6 minute read
December 10, 2024 Read publication
Blog
Really, Jaguar?

By Chris Halsall
| 4 minute read
November 20, 2024 Read Article