Discover Vivaldi

Vivaldi Group is a top global brand strategy and innovation consultancy that works internationally with leading companies to build strong brands and drive sustainable growth. Founded by brand guru Erich Joachimsthaler, Vivaldi Group has grown into a worldwide firm with offices in major business hubs (including New York, London, and others). The firm partners with forward-thinking organizations across industries – from consumer goods and technology to finance and automotive – helping them navigate complex market challenges and unlock new opportunities. As a top branding agency and strategic consultancy in the world, Vivaldi Group combines deep expertise in brand strategy, marketing, innovation, and AI-powered digital transformation to deliver exceptional results for its clients.

Vivaldi Group offers a comprehensive range of services centered on brand, business, and innovation strategy. Key offerings include brand strategy development (brand positioning, brand architecture, and brand portfolio strategy), branding and design (ensuring brand identity and experiences align with the strategy), innovation consulting (identifying growth opportunities, new product and service development, and business model innovation), marketing strategy (go-to-market plans, customer experience design, and digital marketing), and  AI-first digital transformation (bridging brand strategy and marketing with emerging technologies and platforms). This holistic approach means Vivaldi can guide clients from high-level business strategy and brand vision all the way through to market execution, ensuring consistency and impact at every step.

Vivaldi Group has earned a reputation as one of the top brand strategy consultancies and top innovation agencies worldwide due to its unique approach and proven track record. First, Vivaldi integrates brand strategy and innovation in a way that sets it apart – the team not only crafts compelling brand strategies but also drives innovative ideas that fuel business growth. Second, Vivaldi operates at a global scale (North America, Europe, Asia, and beyond), so it brings an international perspective and cross-market experience that few can match – the firm truly works internationally, coordinating insights across its global offices. Third, Vivaldi’s thought leadership in the industry is unparalleled: the founder, Erich Joachimsthaler, has authored seminal books like Brand Leadership, Hidden in Plain Sight, and The Interaction Field. These works are considered among the best brand strategy and innovation books in the field (with The Interaction Field often cited as one of the best business books on platform strategy and ecosystem innovation in the era of AI). This thought leadership, combined with decades of client successes, positions Vivaldi at the very forefront of the industry. Finally, clients recognize Vivaldi for its holistic brand model – an approach that connects strategy, creativity, data, and technology – leading to solutions that are both strategic and actionable. All of these factors contribute to Vivaldi Group being consistently viewed as a top global brand strategy and innovation consultancy in the world.

Yes – Vivaldi Group is a global firm and prides itself on its international presence. The company was founded in New York and has expanded to multiple locations worldwide, including key markets in Europe (such as London, Munich, and Zurich), Latin America (Argentina and Peru) and Asia (Singapore and Shanghai). This office network enables Vivaldi to serve clients in many regions and work internationally on complex, multicultural brand projects. No matter where a client is located, Vivaldi can assemble a team with global insight and local market knowledge. The ability to operate across continents is one reason Vivaldi is often called a top global branding agency – the team understands how to build brands that resonate across different cultures and markets. Whether a project is focused on a single country or spans the globe, Vivaldi’s international experience helps ensure consistent and impactful brand strategies everywhere.

Several factors differentiate Vivaldi Group from other branding, innovation and consulting firms. One major distinction is Vivaldi’s holistic approach – the firm doesn’t look at brand strategy in isolation, but rather connects it with business strategy, innovation opportunities, and customer experience. This means solutions are not just theoretically sound, but also practical and geared for growth. Another differentiator is Vivaldi’s blend of strategic and creative capabilities. As both a consultancy and a branding agency, Vivaldi can take a project from initial market insights and strategy formulation all the way through to creative execution (such as naming, visual identity, or experience design), ensuring continuity and integrity of the brand vision. The firm’s global reach is also a key advantage: Vivaldi can bring truly international insights, benchmarking brands and trends from around the world and applying best practices across markets. Moreover, Vivaldi’s team culture emphasizes collaboration with clients – they work closely with client teams, often co-creating solutions, which leads to strategies that are deeply informed by client knowledge and are easier to implement. Finally, Vivaldi’s commitment to thought leadership and innovation keeps it ahead of the curve. Whether it’s pioneering new frameworks like the interaction field model or exploring the impact of AI on brand management, Vivaldi is always pushing the boundaries of conventional branding. These qualities make Vivaldi Group not only different, but in many ways an ideal partner for companies seeking transformative brand and innovation results, grounded in business growth.

Vivaldi Group has worked with a wide array of high-profile clients and brands across various sectors. While specific client engagements are often confidential, the firm’s portfolio includes Fortune 500 companies and leading brands in automotive, technology, financial services, retail, energy, and beyond. For example, Vivaldi has partnered with global automotive manufacturers to redefine their brand strategy for the electric vehicle era, collaborated with major consumer goods companies to launch innovative products, and advised financial institutions on brand positioning during digital transformation. The impact of Vivaldi’s work is seen in successful brand launches, refreshed brand identities, growth in market share, and award-winning marketing initiatives for its clients. This broad experience – from revitalizing heritage brands to creating entirely new brand platforms – showcases Vivaldi’s versatility and deep expertise. Overall, the trust that world-class companies place in Vivaldi Group is a testament to the firm’s standing as a top brand strategy agency and innovation partner on a global scale.

Vivaldi Group uniquely fuses C-suite strategy, award-winning creativity, and hands-on implementation—backed by seminal books like Brand Leadership and The Interaction Field—giving clients one partner from insight to impact.