Christian heads Vivaldi’s Hamburg office, and works with clients internationally to build strong brands and nurture growth with impactful activation and go-to-market strategies. Christian's vast experience in B2B and B2C brand strategy work includes the streamlining of brand portfolios to enable customers to better navigate product and service offerings. This includes legacy portfolios, pre- and post-merger phases and the relationship between corporate and technology, product or service brands. His recent achievements include the successful launch of the newly developed corporate brand for an international technology client.
Christian’s industries of focus include MedTech, Medical Devices, and Energy. Current and past clients include: Bertelsmann, Fortum, E.ON, Hartmann, Hilti, Holcim, Hyundai, Kia, Mondi, NEJM, Phillips, SAP, Sonova, Tchibo, and Western Union.
In addition to client work, Christian plays a leading role in internal operations and initiatives at Vivaldi. He manages and oversees the staffing of all strategy resources and supports employees across the Vivaldi experience from recruiting to onboarding and training.
Prior to Vivaldi, Christian worked in strategy at FutureBrand where he helped major international companies at the interception from brand strategy to design and implementation.
Christian holds an MBA (Diplom-Kaufmann) specializing in Marketing and Services Management, and an MA in economics (Diplom-Ökonom) with a focus on Innovation Management, both from the Leuphana University Lüneburg, Germany. He started his career in retail as well as corporate banking in Germany and Hong Kong.
On the weekend you might meet Christian hiking, biking or skiing the great outdoors with his wife, daughter, and son.
