Services
Business Strategy & Transformation
Competitive Strategy
Digital Platforms Ecosystems Strategy
Brand, Innovation & Experience
Brand Strategy
Growth Strategy & Innovation
Experience Strategy
Business Technology Strategy
AI Strategy and New Tech
Digital Products & Platforms
Connected Commerce
Marketing Strategy & Acceleration
Brand Acceleration
Service Design
Experimentation & Ventures
People, Culture & Capabilities
Organizational Enablement
Cultural Transformation Consulting
AI Innovation Capability Consulting
Work
Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
Transforming Wealth Management with Vivaldi’s Customer-Centric Approach
Pfizer’s Digital Leap for Enhanced Healthcare
From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
Thinking
The Ferrari Luce Backlash Shows That Most People Still Don’t Understand Brands
How to Evaluate Pacifico in Today’s Demand Space
Marketing Shouldn’t Chase ROI. It Should Raise ROIC
From Salience to Relevance: A Synthesis for the Next Era of Brand Growth
About
Who we are
People
Careers
Recent Press
Contact
Contact us
New York (HQ)
Los Angeles
Zürich
München
Hamburg
Düsseldorf
London
Singapore
Buenos Aires
Lima
Fifth Season
Vivaldi’s AI Platform For Total Business Value
Turning next-generation strategy into operational reality at scale.
AI Mode
Thinking
All Articles
Blog
From Attention to Intent
By
Erich Joachimsthaler
October 15, 2026
Read Article
Blog
Most companies still manage brands as if their main job were to be noticed, recognized, remembered, and preferred
By
Erich Joachimsthaler
October 6, 2026
Read Article
Blog
This debate exposes something that has bothered me about How Brands Grow for a long time
By
Erich Joachimsthaler
September 14, 2026
Read Article
Blog
Goodles is an interesting lesson in where growth actually comes from.
By
Erich Joachimsthaler
September 9, 2026
Read Article
Best Consulting
AI ROI in 2027: Why CFOs and CMOs Must Speak One Capital Allocation Language
By Vivaldi Group
|
12 minute read
September 9, 2026
Read more
Best Consulting
Gen Z Marketing Trends 2026: AI Discovery Replaces Search Engine Gatekeepers
By Vivaldi Group
|
17 minute read
September 7, 2026
Read more
Best Consulting
Brand Strategy Examples: 10 Companies That Win Before Comparison Begins
By Vivaldi Group
|
14 minute read
September 5, 2026
Read more
Blog
When the Control Point Moves
By
Erich Joachimsthaler
August 24, 2026
Read Article
Blog
Most brand strategy starts with the wrong unit of analysis
By
Erich Joachimsthaler
August 24, 2026
Read Article
Case Studies
10 Brand Positioning Examples That Moved the Business
By Vivaldi Group
|
8 minute read
August 12, 2026
Read more
