It’s a New Era of Brand Building

Brands remain one of the most powerful drivers of future growth. And we have been on the cusp of a new phase, in which brands re-discover, re-define and re-assert their worth. Our CEO Erich Joachimsthaler explores the past eras of brand building and the four key principles that guide the new era of building strong brands. Below find Joachimsthaler’s keynote presentation from Brand Smart that highlights how the principles have evolved from the World of Walls to the World of Webs.

We believe it’s the marketer’s responsibility – and privilege – to take branding to the next level. Further, we are dedicated to exploring all the opportunities and challenges this essential role entails with our new event series, “The New Model for Building Brands.” We kicked off the event series at the historic Shakespeare’s Globe in London this February and will be hosting the next one in New York this June. If you’re interested in learning more, email us at hello@vivaligroup.com.