Every day, we empower companies to embrace the boundless opportunities of tomorrow. We bridge the gap between strategy and ideas, plans and execution, and connect what's needed today with what's next.
Our core expertise is brand, but our business spans beyond technology and digital. It extends beyond organizational silos, categories, and conventional approaches. We orchestrate interlocking systems of demand-led innovation and change—connecting bold strategies and ideas with seamless execution, technology and data.
Big ideas. Bold design. Creative built to transform brands.
For over two decades, we don't just follow, we lead, challenge, and pioneer. Our innovative frameworks and brand models redefine the game and set new standards for the industry. We pride ourselves on flawlessly blending art with science, strategy with human imagination, and the right technology with data.
At Vivaldi, we stand proud as a global force, collaborating with the world's most prominent companies and iconic brands. Our clients trust us as their partner in reinvention, being drawn to our powerful fusion of strategic consultancy rigor, design agency innovation prowess, and technology company's data mastery.
CEO & Founder
Erich is a rare combination of consultant, entrepreneur, academic, researcher, author, and positive contrarian. His areas of expertise are leveraging new tech, innovation and growth strategies in the context of industries under deep disruption and transformation due to rapidly changing customer expectations.
Partner
Tracy has spent her career in consulting, helping clients solve complex business problems, build strong brands, and develop actionable brand and marketing strategies. Her recent work has focused on product innovation and brand strategy, helping both B2B and B2C companies develop new products and strategies that reflect evolving customer needs.
Senior Partner
He brings a unique combination of strategic and data-driven acumen with deep and practical modern marketing expertise. He enjoys getting immersed in new challenges quickly and forming a clear strategic perspective to drive client’s growth, innovation and change.
Senior Partner
Lee works with global businesses to identify and capitalize on new opportunities for growth. He has developed unique methodologies and tools to help organizations tackle discontinuous innovation challenges and leverage cultural trends, as well as established compelling human-centered processes for concept validation and experimentation.
Chief Financial Officer
Richard leads Vivaldi’s global operations, finance and administration, shaping the firm’s “One Vivaldi” direction and strategy. With his ability to integrate numbers with strategy while keeping an eye on business objectives and growth culture, Richard sees himself as a problem-solver, change agent, and an agile resource to his colleagues.
Senior Partner
Björn leads the Düsseldorf office and has more than 25 years of international experience as a management consultant and senior marketing executive for some of the world’s leading brands across various industries. Björn is a proven expert in market and customer-focused strategy development and business transformation programs. He has extensive experience in advising global clients along the entire spectrum of marketing and sales issues— including brand positioning, brand portfolio, brand architecture, strategy implementation, performance organization, and performance management—and making sure each works to drive significant business impact for his clients.
Senior Partner
Anne has over 25 years of experience advising some of the world’s most visible brands and organizations. Possessing a distinctive skill in merging analytical rigor and creative insights, Anne’s expertise spans diverse clients and strategic hurdles.
Creative Director
Devin has been described as an industry triple threat: He is equal parts copywriter, brand strategist, and art director. Having a skillset made from “eternally moldable clay” allows him to stretch beyond the expected realms of product/service storytelling and connect audiences to brands and businesses on an emotional level. Devin believes the most compelling way to turn a company narrative into an international bestseller is through the art of tone of voice: “Humanizing your brand is the only way your audience can build a relationship with it.” That is why he has spent the past decade debunking verbal identity myths and developing his own four-step tone of voice process — adopted by brands like Renault, Lavazza, McGraw Hill and No7.
Partner
Mauricio believes that all ideas, concepts, and hypotheses need to be tested in a real context, and works to bring to life strategic work and innovation through AI-enabled products, services and ventures. Prior to joining Vivaldi, Mauricio co-founded and led the growth of Liquid, a Latam based innovation and transformation firm, working with industry leading corporations in shaping new growth opportunities.
Senior Partner
Chris focuses on reinvention and growth at the intersection of consumer and business. With more than 25 years of experience in consulting, he has served global clients in over 30 countries, including leading names such as AB InBev, Canon, CIBC, Citizens Bank, Cox Automotive, Danone, Ford, GE, IBM, Kimberly-Clark, Microsoft, Nestle, Samsung, SC Johnson, South African Breweries, Unilever, and the United States Army.
Senior Partner
Larry carries with him a rare combination of extensive line management and consulting experience, thanks to a diverse background spanning more than 30 years that includes leadership roles in global brand management, brand and business model transformation, and organization capability building initiatives. With specific expertise in strategic planning, portfolio strategy and architecture, and strategic marketing development to ensure teams are set up for success, Larry’s focus today is on the new era of brand building, one where platform economics will impact all of us. He strongly believes every product, business and brand today that can be a platform in the future will become one.
Partner
Ben is fascinated by human behavior, understanding why people make specific choices, and the roles of brand and marketing in shaping perceptions and shifting behaviors. His work in strategy has led to an interest in building internal marketing teams, identifying growth and innovation opportunities, and building business strategies to support brand transformation ambitions. Ben is passionate about creating new platform business models to help transform clients’ traditional pipeline businesses to better compete—and win—in ever-evolving business environments.
Partner
Christian heads Vivaldi’s Hamburg office, and works with clients internationally to build strong brands and nurture growth with impactful activation and go-to-market strategies. Christian’s vast experience in B2B and B2C brand strategy work includes the streamlining of brand portfolios to enable customers to better navigate product and service offerings. This includes legacy portfolios, pre- and post-merger phases and the relationship between corporate and technology, product or service brands. His recent achievements include the successful launch of the newly developed corporate brand for an international technology client.
Director
Jennie brings both an analytical and strategic perspective to client work in her areas of expertise in brand, portfolio, and growth strategy. With a focus on quantitative customer analytics and brand metrics, she is passionate about making customer insights the foundation to any new client challenge. Jennie’s experience spans multiple B2C and B2B industries, including retail, professional services and packaging. Her current and past clients include market leaders such as McGraw Hill, E.ON and Jägermeister, as well as hidden champions such as Wacom, Mondi Group and SThree.
Making Birkenstock Brand Relevant to Modern Consumers
Charting New Territories
Developing digital solutions for patient outcomes
Understanding that Your Core Customers are the Bottom Line
