London, February 15, 2025 – Vivaldi Group, the world’s leading authority in brand-led business transformation, has joined forces with Brash Agency, the global creative powerhouse behind some of the most iconic destinations and luxury experiences of our time. Together, they aim to set a new global benchmark for how visionary brands and immersive experiences shape luxury products and living across Europe, Southeast Asia, and Africa.
For more than two decades, Vivaldi has pioneered the art and science of brand-led growth – helping industry leaders and iconic brands transform brand building into sustainable business results. By embedding brand strategy as the face of business strategy – at the core of innovation, customer experience, and marketing – Vivaldi has consistently propelled companies to become brand leaders in their markets.
BRASH Agency, known for world-defining projects such as the Burj Khalifa, Qiddiya, and the Red Sea International Airport, brings unmatched expertise in crafting places and experiences that inspire, endure, and captivate – blending deep cultural insight with creative excellence.
A Visionary Collaboration
This alliance bridges Vivaldi’s strategic mastery with Brash’s creative ingenuity – a powerful combination that will enable luxury brands, lifestyle destinations, and real estate developments to connect with audiences in ways that are both commercially transformative and emotionally resonant, creating lasting financial value and driving measurable business impact.
By integrating the distinct specialisms and deep experience of both teams, we deliver the strength of one seamless partner and a true multiplier effect where each side enhances the other. Clients benefit from a unified approach that combines strategic precision with creative brilliance, supported by a global footprint that offers local market insight and worldwide perspective. Together, the power of our people drives lasting brand impact and measurable business growth.
Leadership Perspective
Erich Joachimsthaler, Ph.D., CEO & Founder of Vivaldi Group:
“At Vivaldi, we believe brands should be the driving force behind business growth. By partnering with BRASH, we combine our proven brand-led strategy with their extraordinary ability to design new brands and create immersive experiences. The result will be not just stronger brands—but iconic destinations and products that redefine luxury across continents.”
John Brash, CEO of BRASH Agency:
“This is more than a partnership—it’s the coming together of two forces with the same ambition: to elevate how people live, travel, and experience the world. Vivaldi’s strategic precision combined with our creativity will deliver brands and experiences that are as impactful commercially as they are culturally.”
Global Impact
From Europe’s heritage luxury markets to the rapidly growing hubs of Southeast Asia and Africa, the partnership will:
- Reinvent luxury by integrating brand strategy with cutting-edge innovation and experiential design.
- Create cultural icons that resonate globally while honoring local identity.
- Drive sustainable growth by aligning every customer and brand interaction with a bold, future-ready vision.
About Vivaldi Group
Vivaldi Group is a leading independent strategy and business transformation firm that helps companies achieve brand-led growth by connecting strategy, innovation, and experience.
About BRASH Agency
BRASH Agency is a world-renowned creative consultancy shaping iconic destinations and experiences through cultural insight, innovation, and visionary design.
To learn more about how Vivaldi Group / Brash Agency are transforming luxury, visit www.brash.agency