All articles

Publications
Building Brands Without Mass Media

By Vivaldi
| 3 minute read
April 10, 2017 Read publication
Publications
The Brand Relationship Spectrum and the Key to Brand Architecture

By Vivaldi
| 4 minute read
April 10, 2017 Read publication
Publications
Business Transformation Through Social Currency

By Vivaldi
| 2 minute read
August 4, 2016 Read publication
Publications
Social Currency 2012

By Vivaldi
| 1 minute read
July 25, 2016 Read publication
Publications
The Changing CMO Role: Evolution and Revolution at Work

By Vivaldi
| 4 minute read
July 25, 2016 Read publication
Publications
Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism

By Vivaldi
| 4 minute read
August 24, 2015 Read publication
Publications
The Changing Role of the CMO

By Vivaldi
| 3 minute read
June 10, 2014 Read publication