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Blog
What Is Brand Awareness?

By Vivaldi
| 9 minute read
May 5, 2025 Read Article
Blog
The New Business Imperative: Reimagine the Structures with Purpose, Strategy, and Actions

By Richard Rolka
| 4 minute read
April 23, 2025 Read Article
Blog
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025

By Richard Rolka, Erich Joachimsthaler
| 7 minute read
March 23, 2025 Read Article
Blog
Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook

By Erich Joachimsthaler
| 4 minute read
February 25, 2025 Read Article
Blog
Reinventing Brand Strategy: The Holistic Brand Model

By Erich Joachimsthaler
| 19 minute read
February 10, 2025 Read Article
Blog
Chegg’s AI Misstep: A Lesson in Failing to Unlock True Customer Value

By Richard Rolka
| 2 minute read
January 29, 2025 Read Article
Blog
Really, Jaguar?

By Chris Halsall
| 4 minute read
November 20, 2024 Read Article
Blog
2024, Il Sole 24 Ore, About Giorgio Armani

By Erich Joachimsthaler
| 2 minute read
November 14, 2024 Read Article
Blog
Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call

By Vivaldi
| 7 minute read
September 26, 2024 Read Article
Blog
Voices of Vivaldi: A Q&A Session with Devin Dewar

By Vivaldi
| 2 minute read
September 18, 2024 Read Article