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Work
Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
Transforming Wealth Management with Vivaldi’s Customer-Centric Approach
Pfizer’s Digital Leap for Enhanced Healthcare
From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
Thinking
The AI Paradox: Why 90% of Executives Fail to See Results From AI
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
AI Strategy That Works: Creating Value Beyond the Hype
Brand Strategy and Its Evolution Over the Past Three Decades
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Thinking
All articles
Blog
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
By
Richard Rolka
,
Erich Joachimsthaler
|
7 minute read
March 23, 2025
Read Article
News
Mauricio Andujar Joins SHIFT Connect as a Panelist
By Vivaldi
|
1 minute read
March 6, 2025
Read more
Blog
Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook
By
Erich Joachimsthaler
|
4 minute read
February 25, 2025
Read Article
Blog
Reinventing Brand Strategy: The Holistic Brand Model
By
Erich Joachimsthaler
|
19 minute read
February 10, 2025
Read Article
News
Vivaldi launches the “AI: Unlocking Genuine Customer Value” at Pacífico Business School
By Vivaldi
|
2 minute read
February 4, 2025
Read more
Blog
2024, Il Sole 24 Ore, About Giorgio Armani
By
Erich Joachimsthaler
|
2 minute read
November 14, 2024
Read Article
Blog
Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call
By Vivaldi
|
7 minute read
September 26, 2024
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Blog
Upcoming Vivaldi Events
By Vivaldi
|
3 minute read
July 15, 2024
Read Article
Blog
Vivaldi Perspective on the Evolution of Branding: From Communications to Value Creation
By
Erich Joachimsthaler
|
5 minute read
May 17, 2024
Read Article
Events
Vivaldi x Women in Innovation June Event
By Vivaldi
|
1 minute read
May 16, 2024
View Event
