Sophie is a strategic thinker with a sharp eye for unlocking growth through insight-driven innovation, brand repositioning, and organizational transformation. As a Manager at Vivaldi, she combines deep expertise in consumer research with a passion for turning complex challenges into actionable strategies that resonate internally and in the market.
Her experience spans industries including toys, automotive, telecommunications, and retail, where she has helped clients identify new customer segments, craft compelling brand narratives, and design scalable innovation frameworks. Whether facilitating executive workshops or leading qualitative and quantitative research streams, Sophie thrives in environments that demand both analytical rigor and creative problem-solving.
Prior to joining Vivaldi, Sophie worked at The Retail Performance Company, where she supported major automotive and mobility clients such as BMW and Sixt in designing and implementing customer-centric experiences across digital and physical touchpoints.
She holds a Master of Science in Consumer Science from the Technical University of Munich and a Bachelor’s degree in Communication Science, Business Administration, and Economics from LMU Munich.
