Roger Mader brings a lifetime of building purposeful businesses—helping big companies act small, and small companies get big. As a strategist, entrepreneur, educator, and advisor, Roger has spent four decades helping leaders rethink how organizations grow and deliver value.
Roger advises clients at Vivaldi on how to align strategy with purpose—helping leadership teams uncover new sources of demand, rethink growth, and connect their organization around a clear, shared promise. His frameworks help companies navigate reinvention by focusing on what matters most to their people and customers. This work builds on his experience leading major transformation efforts across sectors—from reimagining Subway’s value proposition as Global CMO, to helping firms like Nestlé, Pfizer, and Citi launch new offerings shaped by human-centered design.
He also leads Myra, a marketing agency based in Nova Scotia, which brings enterprise-grade capabilities to midsize businesses, nonprofits, and community ventures. Earlier in his career, Roger held leadership roles at EY, Quid, SAP, Doblin, and Fahrenheit 212. Across every role, he has focused on designing systems that unlock creativity, performance, and customer connection.
Roger is the author of Purposeful Enterprise, a guide for leaders to activate purpose as a lever for growth and transformation. He teaches in MBA programs at Dalhousie University and St. Mary’s University and spent 15 years on the faculty at the School of Visual Arts in Manhattan. He splits his time between Nova Scotia and New York, advising clients globally.
