People

Daniel Glasemann

Manager

Daniel is a marketing strategist with over a decade of experience across corporate roles, startups, and consulting. He has built businesses, managed projects, and advised clients, bringing both strategic perspective and hands-on execution. His expertise covers CRM, business development, go-to-market and brand strategy, with a specialization in performance marketing

He has worked in both B2C and B2B, leading major projects in the telecom and energy sectors, from customer loyalty programs to brand activations and value proposition design. Beyond corporate roles, he has helped startups validate ideas, secure funding, and achieve product-market fit, while driving digital performance campaigns in competitive consumer markets.

Daniel holds a Diploma in Business and an MBA in Marketing & Strategy. An early fascination with consumer behavior continues to shape his focus on turning insights into strategy. Known for blending creativity with business acumen, he approaches challenges with fresh ideas and a collaborative style that earns buy-in.

Outside of work, Daniel plays the saxophone in a jazz band, enjoys ski tours on winter weekends, and often disappears down Spotify rabbit holes – usually somewhere between ’90s rap playlists, and German techno.

Read full bio

Challenges taken on recently

  • Creating a strategic framework for high-impact brand partnerships for a leading European energy provider
  • Developing a platform strategy to strengthen a German medical products brand in the care sector through digital services, content, and partnerships
  • Trying to convince a 3-year-old that babies cannot be bought with money

Likes to talk about

  • How to raise children in a world of AI
  • Whether Free Jazz is truly music – or something entirely different
  • The art (and science) of preparing the perfect Bavarian Schweinebraten

Is reading or listening to

  • Homo Deus: A Brief History of Tomorrow – Yuval Noah Harari
  • Alchemy: The Surprising Power of Ideas That Don't Make Sense – Rory Sutherland
  • Spent: Sex, Evolution, and Consumer Behavior – Geoffrey Miller