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Vivaldi Group and Futurice Partner to Unlock the Commercial Value of AI

New York, November 15, 2023 – Vivaldi Group, the global leader in brand-led business transformation, has partnered with Futurice, the European innovation and technology company, to help organizations harness artificial intelligence in ways that deliver real commercial impact—not just innovation theater. Together, the two firms are setting a new standard for how AI revolutionizes industries, from healthcare to retail to financial services.

For more than two decades, Vivaldi has pioneered brand-led growth, ensuring that brand strategy drives not only customer relevance but also revenues, profits, and long-term enterprise value. Futurice complements this with deep expertise in AI engineering, prototyping, and venture building, enabling organizations to move quickly from bold vision to tangible business outcomes.

A Transformational Partnership

This collaboration is already shaping healthcare, where Vivaldi and Futurice are designing AI-driven patient engagement platforms that improve outcomes while strengthening trust with providers and payers. In retail, the partnership is reinventing the customer journey with personalized, AI-enabled shopping and service experiences that deepen loyalty and lift sales. In financial services, Vivaldi and Futurice are helping credit card businesses deploy AI-powered acquisition, risk management, and rewards programs—unlocking new revenues in highly competitive markets.

By combining Vivaldi’s ability to anchor every innovation in brand strategy and economic value creation with Futurice’s ability to prototype, scale, and launch AI ventures, clients benefit from a partnership that is both strategic and operational, visionary and practical.

Leadership Perspective

Erich Joachimsthaler, Ph.D., CEO & Founder of Vivaldi Group:
“At Vivaldi, we believe innovation only matters when it creates measurable business impact—revenue, profit, and enterprise value. Partnering with Futurice allows us to extend our brand-led strategies into working AI solutions that clients can launch, scale, and monetize. Together, we ensure that AI drives true transformation, not just experimentation.”

Global Impact

From reinventing healthcare to reshaping retail to growing financial services, the Vivaldi–Futurice partnership is built on one principle: AI must create economic value. By aligning strategy, brand, and technology, the alliance ensures clients are not just adopting AI, but leading their industries with it.

 

Frequently Asked Questions

What is the purpose of the Vivaldi - Futurice partnership?

The partnership was formed to help companies unlock the commercial value of AI. Vivaldi ensures that brand and innovation strategies directly drive revenues, profits, and enterprise value, while Futurice brings the ability to prototype, scale, and launch AI ventures. Together, they turn vision into measurable outcomes.

How does this collaboration benefit clients?

Clients gain a single partner that unites strategic brand leadership with enterprise technology execution. Vivaldi grounds every project in a brand and growth strategy, while Futurice brings ideas to life through AI engineering, digital platforms, and new business models. This ensures AI delivers business results, not just experiments.

Which industries and projects are the focus of this alliance?

The partnership is already driving impact in healthcare (AI-powered patient engagement platforms), retail (personalized, AI-enabled shopping experiences), and financial services (AI tools for acquisition, risk, and rewards in credit card businesses). Across industries, the focus is the same: turn AI into tangible revenue streams and competitive advantage.

What makes Vivaldi and Futurice uniquely suited to work together?

Vivaldi is recognized for embedding brand as a driver of business performance, linking brand decisions directly to financial outcomes. Futurice adds proven expertise in building and scaling digital products and ventures. This combination ensures that innovation is strategically sound, technologically feasible, and commercially valuable.