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The Importance of Interactivity in a Post-COVID World

“I think it’s that high testosterone type thinking that everything and everybody needs to disrupt everybody else. We gotta be a little bit more conscious in this post-COVID era that disruption is not the game. Disrupting everybody may be a nice thing for a workshop, but it is not a real worthy goal.”

Recently, our CEO Erich Joachimsthaler spoke with ETBrandEquity.com to discuss how personalization is becoming the key factor in developing a more competitive edge and building a new brand. Read the full article here.

Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.