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Is Your Brand Ready for the Post-COVID World?

“You’re no longer just solving for a better car. You need to solve for mobility. And in order to solve for mobility, you can’t do it alone. You need to do it with partners. I call them participants in ‘the interaction field’. If you really want to integrate in the life of consumers, you can’t do it just by selling a particular product you need to sell. You need to connect in a number of ways.”

In July, our CEO Erich Joachimsthaler spoke with ETBrandEquity.com to break down the new rules of branding in a post-COVID world. He also discussed the importance of creating shared value for everyone, rather than exclusively for customers. Read the full article here.

Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.