People

Hannah Shone

Associate Creative Director, Design

Guided by creative instinct and her commitment to creating intentional and meaningful visual communication, Hannah’s career serves as homage to Paula Scher’s words; “The work needs to get out of your head and on to the table, and it needs to be done from the heart."

Hannah works with purpose, viewing each project as an opportunity to not only solve problems but to build connections and lasting resonance. By balancing strategic and technical skill with human-first thinking, Hannah has masterfully traversed the VBI landscape and global brand partnerships.

Her design leadership has seen great real-world success spanning varying industries like education, maritime, public utility, animal nutrition, and even children’s toys.

Expertise

  • Brand Identity
  • Design Systems
  • Visual Storytelling
  • Creative Direction
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Challenges taken on recently

  • Modernizing a 100-year-old education brand’s visual identity.
  • Launching the next generation of a global maritime shipping conglomerate.
  • Shaping play by reinventing an iconic heritage toy brand.

Likes to talk about

  • Greek mythology
  • Wayfinding design
  • Ships

Is reading or listening to

  • Thoughts on Design — Paul Rand
  • Ways of Seeing — John Berger
  • Circe — Madeline Miller