Article

To Attract Gen Z, What Will Businesses Have to Do?

by INC. / April 17, 2017

Startups should move past traditional corporate social responsibility programs and find new and creative ways to do good that fit the mission of the company. For example, Warby Parker, the online eyeglass company, adopted the ‘One for One’ philosophy of TOM’s Shoes and matched a good cause with a successful business model in an authentic way. Startups need to define their mission, and convey the good it brings to Gen Z’ers, in order to reach them.

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