What are the core elements of a successful customer experience strategy?
Vivaldi CMO sits down for a Q&A with MarTech Advisor.
True customer experience improvements humanize and personalize the experience of the customer. In a way, the future of customer experience strategy is not about making things consistent across touchpoints, but about allowing for inconsistency across touchpoint. Every consumer has their own journey, every consumer has their own set of touchpoints. Digital technology should enable dealing with consumers or customers on their terms, not a company’s terms.