ENG | DEU

From Market Takers
to Market Shakers

Growth, innovation, and brand strategy for businesses ready to write their next chapter

Strategy.

Demand.

Transformation.

Strategy

We are one of the largest independent consulting firms. We help build strong brands, create portfolios and brand architecture, drive new innovations, and establish platform businesses.

Demand

Technology changes demand, industries and categories. We dive deep into customer behavior and culture, identify  new sources of demand, and develop new strategies to market to consumers and customers.

Transformation

We take strategy “off the page”, develop capabilities, and build organizations that scale exponentially and deliver new growth in rapidly changing markets.

work

Building a Marketing Organization That Customers Can Bank On

American Express

"Lots of consulting firms can say they have developed a strategy or campaign, but few can say they’ve influenced how the marketing organization works and behaves. Vivaldi has been one of our most valuable partners over the past few years. Working with them, we developed and rolled out a new Customer First approach which has influenced the way we work and behave at Amex."

- Jennifer LaFiura, Global Brand Management, Vice President, American Express

Branding Leadership, Design & Experience

Our Expertise

STRATEGY

  • Formulate new strategies, build platform businesses, and deploy technologies to change industries and category performance
  • Business Strategy
  • Strategic Planning
  • Growth Roadmap
  • Platform Business Design
  • Digital Ecosystems
  • Digital Transformation
  • Business Models
  • Platformization

BRANDING LEADERSHIP

  • Rewrite branding as we know it, build powerful brands and enable better marketing that drive new value creation
  • Brand Strategy
  • Brand Positioning
  • Value Proposition
  • Rebranding
  • Brand Portfolio Strategy
  • Brand Architecture
  • Marketing Planning
  • Go-to-Market Strategy

Innovation

  • Discover the greatest opportunities in plain sight and create new value
  • Innovation Strategy
  • Innovation Capabilities
  • Innovation Platforms
  • New Business Models
  • Ideation Workshops
  • Breakthrough New Concepts

ANALYTICS

  • Build the analytics and data foundations for better brand-building and marketing to customers and consumers
  • Customer Journey Mapping
  • Segmentation
  • Ethnography and Culture
  • Choice Modeling
  • Trends and Forecasting
  • Brand Performance Modeling
  • Advanced Marketing Analytics
  • Social Media Measurement

Design & Experiences

  • Deploy design tools and design thinking to deliver experiences that change customer expectations
  • Naming
  • Visual Identity
  • Packaging Design
  • Environmental Design
  • Website and App Design
  • Social Media Strategy
  • Marketing Campaigns
  • Communications Strategy

Organization & Culture

  • Build the capabilities and create the organization of the future that deeply connect with employees and customers
  • Employee Engagement
  • Employer Branding
  • Marketing Capability Development
  • Customer Centricity
  • Organizational Change
  • Accelerating Transformation
  • Exponential Organizations