From Market Takers
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A 21st century consulting firm for businesses ready to write their next chapter

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Unlock the future by reframing how you see your brand, business and ecosystem. We advance breakthrough thinking – backed by extensive research and subject matter expertise – to help you harness market disruptions and create new value for your organization.

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This new era’s growth challenges require new approaches. Through the deliberate integration of strategy expertise, award-winning creativity and in-market activation, we offer a new model for building brands that can operate at the speed of business today.

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Powerful strategies and creative genius are the means to an end, not an end in themselves. We partner with you to maximize our work through in-market performance measurement and optimization -- the only way to reliably drive growth and impact.

podcasts

Episode 07: Fueling a Platform with Crowd Power, with Numaan Akram

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This week on The Business of Platforms, our video podcast series

“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into,” says Numaan Akram, founder and CEO of Rally. In conversation with our host, Vivaldi CCO Tom Ajello, Numaan discusses how a platform should not only initiate ideas but also invite its customers to create inspiration and engage their own communities.
Tune in to learn how the nature of ownership has changed due to the extent to which platforms and consumer behavior impact each other.

Platform Strategy, Brand Leadership

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