From Market Takers
to Market Shakers

Growth, innovation, and brand strategy for businesses ready to write their next chapter


We are one of the largest independent growth and digital innovation firms. Our strategic approach helps build strong brands, create brand architecture, drive disruptive innovation, and establish platform businesses that operate at the speed of business today.


Technology is changing demand, industries, and categories. We dive deep into customer behavior and culture, identify new sources of demand, and develop the products, services, and experiences that connect with your customer at the deepest level.


Our collaborative team works at the intersection of analytics, brand strategy, experience design and technology to help our clients build capabilities, organizations, and experiences that scale exponentially and deliver new growth in rapidly changing markets.


Episode 07: Fueling a Platform with Crowd Power, with Numaan Akram

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This week on The Business of Platforms, our video podcast series

“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into,” says Numaan Akram, founder and CEO of Rally. In conversation with our host, Vivaldi CCO Tom Ajello, Numaan discusses how a platform should not only initiate ideas but also invite its customers to create inspiration and engage their own communities.
Tune in to learn how the nature of ownership has changed due to the extent to which platforms and consumer behavior impact each other.

Platform Strategy, Brand Leadership

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