From Market Takers
to Market Shakers

Growth, innovation, and brand strategy for businesses ready to write their next chapter

Strategy

We are one of the largest independent growth and digital innovation firms. Our strategic approach helps build strong brands, create brand architecture, drive disruptive innovation, and establish platform businesses that operate at the speed of business today.

Demand

Technology is changing demand, industries, and categories. We dive deep into customer behavior and culture, identify new sources of demand, and develop the products, services, and experiences that connect with your customer at the deepest level.

Transformation

Our collaborative team works at the intersection of analytics, brand strategy, experience design and technology to help our clients build capabilities, organizations, and experiences that scale exponentially and deliver new growth in rapidly changing markets.

podcasts

The Business of Platforms, our new podcast series

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Episode 4: The Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Raja shares the four dimensions in which he measures success in his role: brand, business, competitive advantage, and impact.

Platform Strategy, Brand Leadership

Our Expertise