ENG | DEU

From Market Takers
to Market Shakers

Growth, innovation, and brand strategy for businesses ready to write their next chapter

Strategy.

Demand.

Transformation.

Strategy

We are one of the largest independent growth and digital innovation firms. Our strategic approach helps build strong brands, create brand architecture, drive disruptive innovation, and establish platform businesses that operate at the speed of business today.

Demand

Technology is changing demand, industries, and categories. We dive deep into customer behavior and culture, identify new sources of demand, and develop the products, services, and experiences that connect with your customer at the deepest level.

Transformation

Our collaborative team works at the intersection of analytics, brand strategy, experience design and technology to help our clients build capabilities, organizations, and experiences that scale exponentially and deliver new growth in rapidly changing markets.

podcasts

The Business of Platforms, our new podcast series

Powered by Advertising Week

Episode 4: The Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar

Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar shares how the concept of “Priceless” has evolved from its start as an ad campaign to now fueling the organization’s marketing platform, providing tangible value to its 2 billion consumers, the causes its supports, the banks and merchants within the ecosystem. In conversation with our host Vivaldi CEO Erich Joachimsthaler, Raja shares the four dimensions in which he measures success in his role: brand, business, competitive advantage, and impact.

Platform Strategy, Brand Leadership

Our Expertise

STRATEGY

  • Formulate new strategies, build platform businesses, and deploy technologies to change industries and category performance
  • Business Strategy
  • Strategic Planning
  • Growth Roadmap
  • Platform Business Design
  • Digital Ecosystems
  • Digital Transformation
  • Business Models
  • Platformization

BRANDING LEADERSHIP

  • Rewrite branding as we know it, build powerful brands and enable better marketing that drive new value creation
  • Brand Strategy
  • Brand Positioning
  • Value Proposition
  • Rebranding
  • Brand Portfolio Strategy
  • Brand Architecture
  • Marketing Planning
  • Go-to-Market Strategy

Innovation

  • Discover the greatest opportunities in plain sight and create new value
  • Innovation Strategy
  • Innovation Capabilities
  • Innovation Platforms
  • New Business Models
  • Ideation Workshops
  • Breakthrough New Concepts

ANALYTICS

  • Build the analytics and data foundations for better brand-building and marketing to customers and consumers
  • Customer Journey Mapping
  • Segmentation
  • Ethnography and Culture
  • Choice Modeling
  • Trends and Forecasting
  • Brand Performance Modeling
  • Advanced Marketing Analytics
  • Social Media Measurement

Design & Experiences

  • Deploy design tools and design thinking to deliver experiences that change customer expectations
  • Creative Strategy
  • CX & UX Design
  • Visual Identity
  • Digital Ecosystems
  • Website and App Design
  • Social Media Strategy
  • Marketing Campaigns

Organization & Culture

  • Build the capabilities and create the organization of the future that deeply connect with employees and customers
  • Employee Engagement
  • Employer Branding
  • Marketing Capability Development
  • Customer Centricity
  • Organizational Change
  • Accelerating Transformation
  • Exponential Organizations