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From Market Takers
to Market Shakers

A 21st century consulting firm for businesses ready to write their next chapter

Anticipate.

Create.

Deliver.

Anticipate

Unlock the future by reframing how you see your brand, business and ecosystem. We advance breakthrough thinking – backed by extensive research and subject matter expertise – to help you harness market disruptions and create new value for your organization.

Create

This new era’s growth challenges require new approaches. Through the deliberate integration of strategy expertise, award-winning creativity and in-market activation, we offer a new model for building brands that can operate at the speed of business today.

Deliver

Powerful strategies and creative genius are the means to an end, not an end in themselves. We partner with you to maximize our work through in-market performance measurement and optimization -- the only way to reliably drive growth and impact.

podcasts

Episode 07: Fueling a Platform with Crowd Power, with Numaan Akram

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This week on The Business of Platforms, our video podcast series

“Data is collected from the wisdom of the crowds. We often think of data as points on a map or numbers in a database, but there’s a collective wisdom that data-collecting taps into,” says Numaan Akram, founder and CEO of Rally. In conversation with our host, Vivaldi CCO Tom Ajello, Numaan discusses how a platform should not only initiate ideas but also invite its customers to create inspiration and engage their own communities.
Tune in to learn how the nature of ownership has changed due to the extent to which platforms and consumer behavior impact each other.

Platform Strategy, Brand Leadership

Our Expertise

STRATEGY

  • Formulate new strategies, build platform businesses, and deploy technologies to change industries and category performance
  • Business Strategy
  • Strategic Planning
  • Growth Roadmap
  • Platform Business Design
  • Digital Ecosystems
  • Digital Transformation
  • Business Models
  • Platformization

BRANDING LEADERSHIP

  • Rewrite branding as we know it, build powerful brands and enable better marketing that drive new value creation
  • Brand Strategy
  • Brand Positioning
  • Value Proposition
  • Rebranding
  • Brand Portfolio Strategy
  • Brand Architecture
  • Marketing Planning
  • Go-to-Market Strategy

Innovation

  • Discover the greatest opportunities in plain sight and create new value
  • Innovation Strategy
  • Innovation Capabilities
  • Innovation Platforms
  • New Business Models
  • Ideation Workshops
  • Breakthrough New Concepts

ANALYTICS

  • Build the analytics and data foundations for better brand-building and marketing to customers and consumers
  • Customer Journey Mapping
  • Segmentation
  • Ethnography and Culture
  • Choice Modeling
  • Trends and Forecasting
  • Brand Performance Modeling
  • Advanced Marketing Analytics
  • Social Media Measurement

Design & Experiences

  • Deploy design tools and design thinking to deliver experiences that change customer expectations
  • Creative Strategy
  • CX & UX Design
  • Visual Identity
  • Digital Ecosystems
  • Website and App Design
  • Social Media Strategy
  • Marketing Campaigns

Organization & Culture

  • Build the capabilities and create the organization of the future that deeply connect with employees and customers
  • Employee Engagement
  • Employer Branding
  • Marketing Capability Development
  • Customer Centricity
  • Organizational Change
  • Accelerating Transformation
  • Exponential Organizations