ENG | DEU

From Market Takers
to Market Shakers

Growth, innovation, and brand strategy for businesses ready to write their next chapter

Strategy.

Demand.

Transformation.

Strategy

We are one of the largest independent growth and digital innovation firms. Our strategic approach helps build strong brands, create brand architecture, drive disruptive innovation, and establish platform businesses that operate at the speed of business today.

Demand

Technology is changing demand, industries, and categories. We dive deep into customer behavior and culture, identify new sources of demand, and develop the products, services, and experiences that connect with your customer at the deepest level.

Transformation

Our collaborative team works at the intersection of analytics, brand strategy, experience design and technology to help our clients build capabilities, organizations, and experiences that scale exponentially and deliver new growth in rapidly changing markets.

work

Pairing Investment with Passion on the Blockchain

TEND

"Many people today are finding that there is more value in experience than ownership and that it is about access to fine things, not just possession of them. At the same time, conventional investments have become uninteresting for the modern generation. That makes meaningful, special assets increasingly desirable and hence valuable. TEND was born out of the opportunities presented by these two trends."

-Marco Abele, founder and CEO of TEND

Our latest case study tells the story of the birth of a blockchain company creating a new investment world, focused on developing a global, relevant, differentiating and ambitious value proposition.

Brand Strategy, Design & Experience, Growth & Digital

Our Expertise

STRATEGY

  • Formulate new strategies, build platform businesses, and deploy technologies to change industries and category performance
  • Business Strategy
  • Strategic Planning
  • Growth Roadmap
  • Platform Business Design
  • Digital Ecosystems
  • Digital Transformation
  • Business Models
  • Platformization

BRANDING LEADERSHIP

  • Rewrite branding as we know it, build powerful brands and enable better marketing that drive new value creation
  • Brand Strategy
  • Brand Positioning
  • Value Proposition
  • Rebranding
  • Brand Portfolio Strategy
  • Brand Architecture
  • Marketing Planning
  • Go-to-Market Strategy

Innovation

  • Discover the greatest opportunities in plain sight and create new value
  • Innovation Strategy
  • Innovation Capabilities
  • Innovation Platforms
  • New Business Models
  • Ideation Workshops
  • Breakthrough New Concepts

ANALYTICS

  • Build the analytics and data foundations for better brand-building and marketing to customers and consumers
  • Customer Journey Mapping
  • Segmentation
  • Ethnography and Culture
  • Choice Modeling
  • Trends and Forecasting
  • Brand Performance Modeling
  • Advanced Marketing Analytics
  • Social Media Measurement

Design & Experiences

  • Deploy design tools and design thinking to deliver experiences that change customer expectations
  • Creative Strategy
  • CX & UX Design
  • Visual Identity
  • Digital Ecosystems
  • Website and App Design
  • Social Media Strategy
  • Marketing Campaigns

Organization & Culture

  • Build the capabilities and create the organization of the future that deeply connect with employees and customers
  • Employee Engagement
  • Employer Branding
  • Marketing Capability Development
  • Customer Centricity
  • Organizational Change
  • Accelerating Transformation
  • Exponential Organizations