Is the Super Bowl Really the Route to Take?

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“Salience, the accessibility of the brand in memory across many moments of our lives, is particularly important in an age when consumer attention is a rare commodity. Advertising that is memorable and liked drives attention and makes it easier for the brain to retrieve a memory of it, helping consumers to consider the brand more often.”

In February 2016, our CEO Erich Joachimsthaler wrote an article for analyzing when it would make sense for advertisers to pay for a Super Bowl ad. He presented cases for buying ad space, but also argued the case for why the Super Bowl may not be the best avenue for most brands. Read the full article here.