Gain Unfair Competitive Advantage:
The Ultimate 2025 AI Playbook
Launching January 22, 2025
While 75% of brands are adopting AI, only 10% see results. What are these top performers doing differently?
Vivaldi’s latest study, “AI: Unlocking Genuine Customer Value,” exposes how top companies use AI to outpace competitors—far beyond productivity gains or chatbots. This essential guide challenges executives to rethink AI strategies and avoid falling behind, focusing on the critical intersection of customer activities and business value to achieve lasting competitive advantage.
The Study Uncovers
Why Most AI Adoption Strategies Fail:
Common pitfalls of AI deployment efforts and how the AI champions avoid them.
The AI Superpower of Duality:
The value creation superpower where AI drives competitive advantage and unlocks new customer value.
Success Stories:
Best-in-class companies and brands creating genuine customer value and differentiation with AI.
The Vivaldi AI Playbook:
A practical roadmap to an ambitious AI strategy for differentiation and competitive advantage.
Move past incremental improvements and let the AI Superpower of Duality reinvent your business while redefining customer value.
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Our study will be released on January 22, 2025. Join the waitlist and get it first!
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Meet
We partner with bold leaders to build the next generation of business, product and brand.
Vivaldi combines deep strategy expertise with a practical value-driven approach to AI. We help clients drive growth, unlock innovation and deliver tangible new value for their organizations and customers.
By aligning AI with business strategy, we help companies move beyond experimentation, capture new growth, drive innovation, accelerate brand strength, and fully harness the transformative power of AI.
Meet the Authors
Erich Joachimsthaler
Vivaldi Founder & CEO
Erich specializes in leveraging new technologies, including AI, to drive innovation and develop growth strategies for industries undergoing profound disruption and transformation. He focuses on how AI can create value and fuel growth by addressing rapidly evolving customer expectations and reshaping business models.
Over the last 25 years, Erich has led Vivaldi in helping companies to build strong brands, identify their innovation and growth opportunities, and fully realize their potential by evolving their industries and categories from the traditional economy to the platform economy (Fourth Industrial Revolution, Artificial Intelligence, or Web 3.0).
Anne Olderog
Vivaldi Senior Partner
Anne is a cutting-edge thinker in AI and pioneering technologies, driving innovation and reshaping how businesses grow. She excels at integrating AI, developing data-driven business models, and crafting forward-looking marketing strategies for the 21st century.
Over 25 years of experience advising some of the world’s most visible brands and organizations. Possessing a distinctive skill in merging analytical rigor and creative insights, Anne’s expertise spans diverse clients and strategic hurdles. Her capabilities encompass enterprise-wide brand transformations, new digital products, platform and ecosystem designs.