Gain Unfair Competitive Advantage:
The Ultimate 2025 AI Playbook
While 75% of brands are adopting AI, only 10% see results. What are these top performers doing differently?
Vivaldi’s latest study, “AI: Unlocking Genuine Customer Value,” exposes how top companies use AI to outpace competitors—far beyond productivity gains or chatbots. This essential guide challenges executives to rethink AI strategies and avoid falling behind, focusing on the critical intersection of customer activities, business model, and industry to achieve lasting competitive advantage.
The Study Uncovers
Why Most AI Adoption Strategies Fail: The Missing Innovation Strategy
Common pitfalls of AI deployment efforts and how the AI champions avoid them. AI champions have created strategies to navigate these pitfalls effectively.
The AI Superpower of Duality:
The value creation superpower where AI drives competitive advantage and unlocks new customer value. Reinvent your business around customer value and demand.
Success Stories: Transformative Business Models
Best-in-class companies and brands creating genuine customer value, new revenue growth and differentiation with AI.
The Vivaldi AI Playbook:
A practical roadmap to an ambitious AI strategy for differentiation and competitive advantage. Aligning this strategy with emergent demand and your overall business model ensures that innovation efforts contribute meaningfully to your organizational mission and objectives.
Move past incremental improvements and let the AI Superpower of Duality reinvent your business while redefining customer value.
Unlock the full potential of AI with the Vivaldi AI Playbook. Learn how to go beyond surface-level improvements and strategically transform your business by aligning AI with customer needs. This playbook provides a structured approach to overcoming adoption challenges, seizing new opportunities, and driving measurable growth.
Download the playbook now and take the next step in redefining your business with AI.
AI: Unlocking Genuine Customer Value, featuring the 2025 AI Playbook, is here.
This is your chance to learn what only 10% of companies are getting right about AI.
Meet
We partner with bold leaders to build the next generation of business, product and brand. Our partners are integral to our success, as we collaborate to expand capabilities and achieve mutual goals.
Vivaldi combines deep strategy expertise with a practical value-driven approach to AI. We help clients drive growth, unlock innovation and deliver tangible new value for their organizations and customers.
By aligning AI with business strategy, we help companies move beyond experimentation, capture new growth, drive innovation, accelerate brand strength, and fully harness the transformative power of AI.
Meet the Authors
Erich Joachimsthaler
Vivaldi Founder & CEO
Erich specializes in leveraging new technologies, including AI, to drive innovation and develop growth strategies for industries undergoing profound disruption and transformation. He focuses on how AI can create value and fuel growth by addressing rapidly evolving customer expectations and reshaping business models, which have been created to adapt to these changes.
Over the last 25 years, Erich has led Vivaldi in helping companies to build strong brands, identify their innovation and growth opportunities, and fully realize their potential by evolving their industries and categories from the traditional economy to the platform economy (Fourth Industrial Revolution, Artificial Intelligence, or Web 3.0).
Anne Olderog
Vivaldi Senior Partner
Anne is a cutting-edge thinker in AI and pioneering technologies, driving innovation and reshaping how businesses grow. She excels at integrating AI, developing data-driven business models, and crafting forward-looking marketing strategies for the 21st century.
Over 25 years of experience advising some of the world’s most visible brands and organizations. Possessing a distinctive skill in merging analytical rigor and creative insights, Anne’s expertise spans diverse clients and strategic hurdles. Her capabilities encompass enterprise-wide brand transformations, new digital products, platform and ecosystem designs.