Andrew Powell


Andrew specializes in a data-led approach to solving companies’ biggest business questions, utilizing a range of sources to unlock opportunity. He has a particular interest in using implicit research techniques and their link to consumer attitudes, behaviors and ultimately company value.

Andrew has worked across a variety of sectors from consumer goods to tech to financial services, and is equally at home working with B2B and B2C brands, covering topics ranging from brand performance to customer segmentation and product optimization.

With almost 20 years of experience, Andrew began his career in market research before spending the past decade working in insights-focused marketing planning and strategy.

Outside of work, Andrew spends his time sampling the cultural and gastronomic highlights of New York City or planning his next trip to the Catskill Mountains.

Andrew holds a MEng combined Undergraduate and Master’s degree from the University of Oxford.

Read full bio
Andrew Powell Vivaldi

Likes to talk about

  • How behavioral science influences customer decisions
  • Better ways to measure brand strength
  • What’s the best music venue in Brooklyn

Is reading or listening to

  • "Moneyball: The Art of Winning an Unfair Game" by Michael Lewis
  • "Infinite Jest" by David Foster Wallace
  • The 99% Invisible Podcast