AI: Unlocking Genuine Customer Value
A Global Study with Key Executive Insights
Available early 2025
While 75% of companies are adopting AI, only 10% see a real impact. What are these top performers doing differently?
Vivaldi Group’s latest study, “AI: Unlocking Genuine Customer Value” reveals the key strategies used by top companies and brands to create a competitive advantage with AI – beyond productivity gains and chatbots.
It offers executives and senior leaders a guide to rethink the power of AI, reshape their AI deployment strategy, and chart a path to reinvent their business—leveraging AI where it matters most: at the intersection of new customer value and core business activities.
The Study Uncovers
Why Most AI Adoption Strategies Fail:
Common pitfalls of AI deployment efforts and how the AI champions avoid them.
The AI Superpower of Duality:
The value creation window where AI drives competitive advantage and unlocks new customer value.
Case Studies of Leading Companies:
Best-in-class companies and brands creating genuine customer value and differentiation with AI.
The Vivaldi AI Playbook:
A roadmap for companies to develop an ambitious strategy that harnesses the AI Superpower of Duality.
Executives reading this study will learn how to move past incremental improvements with AI to instead lead with the AI Superpower of Duality at the heart of their business strategy.
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Our study will be released early 2025. Register to be one of the first to get it!
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Meet
We partner with bold leaders to build the next generation of business, product and brand.
Vivaldi combines deep strategy expertise with a practical value-driven approach to AI. We help clients drive growth, unlock innovation and deliver tangible new value for their organizations and customers.
By aligning AI with business strategy, we help companies move beyond experimentation, capture new growth, drive innovation, accelerate brand strength, and fully harness the transformative power of AI.
Meet the Authors
Erich Joachimsthaler
Vivaldi Founder & CEO
Erich specializes in leveraging new technologies, including AI, to drive innovation and develop growth strategies for industries undergoing profound disruption and transformation. He focuses on how AI can create value and fuel growth by addressing rapidly evolving customer expectations and reshaping business models.
Over the last 25 years, Erich has led Vivaldi in helping companies to build strong brands, identify their innovation and growth opportunities, and fully realize their potential by evolving their industries and categories from the traditional economy to the platform economy (Fourth Industrial Revolution, Artificial Intelligence, or Web 3.0).
Anne Olderog
Vivaldi Senior Partner
Anne is a cutting-edge thinker in AI and pioneering technologies, driving innovation and reshaping how businesses grow. She excels at integrating AI, developing data-driven business models, and crafting forward-looking marketing strategies for the 21st century.
Over 25 years of experience advising some of the world’s most visible brands and organizations. Possessing a distinctive skill in merging analytical rigor and creative insights, Anne’s expertise spans diverse clients and strategic hurdles. Her capabilities encompass enterprise-wide brand transformations, new digital products, platform and ecosystem designs.