What Your CFO Wishes You'd Say:Winning the 2027 Marketing Budget
A private dinner for senior marketing and brand leaders.
Limited to 15 guests, by invitation.
WHEN
Thursday, Nov. 12, 2026
6:30 PM ET
WHERE
New York City
Venue shared on confirmation
Duration
3 hours
Marketing is being asked to prove more with less, and too often it loses the budget argument before it starts.
Not because the ideas are weak, but because the case is made in a language finance doesn’t trust. This evening is about what works.
The Format
Jan Meurer, former Group President at Kenvue, shares how budget is won in front of the CFO: what lands, what doesn’t, and the arguments that change the conversation.
Then the table opens up: what has worked for your peers, what hasn’t, and how they won back influence with the C-suite.
What we'll discuss
What loses a CFO in the first minute, and what wins one
Moving money, not adding it: where existing spend should go.
Funding brand-building under short-term pressure.
Building the finance relationship before budget season.
The Takeaway
Every guest receives a one-page summary of the most practical ideas the next morning, to share with their team.
Featured Speakers
Dr. Erich Joachimsthaler
Founder & CEO VIVALDI Group
Jan Meurer
Former Group President, North America, Kenvue
Epi Ludvik
Founder & CEO Croud Sourcing Week
Who Should Attend
CMOs, Chief Brand Officers, Chief Growth Officers, and heads of brand and marketing strategy at the world’s leading brands.
- Peer-to-peer strategic knowledge exchange
- Strictly off-the-record collaborative environment
- Architecting the future of global brand strategy
Strictly limited to facilitate intimate, high-impact dialogue and exclusive networking.
The Evening Agenda
- 6:30 pm — Welcome Drinks & Networking Reception
- 7:15 pm — Seated Dinner & Curated Executive Discussion
- 9:30 pm — Closing Remarks & Departure
Express Interest
Space is limited to 15 guests. Every submission is reviewed individually — we’ll follow up personally to confirm details and seat availability.
- Private NYC Skyline Venue Access
- Complimentary Executive Pairing Menu
- Peer-to-Peer Strategic Financial Exchange
