Starbucks Plans Social Payment and Mobile Delivery in Japan

“In Japan, [mobile] technology is there, [mobile payments] are just not as broadly adopted as in China; what’s great about Line is it’s where the users are first and foremost from a customer-centricity standpoint — you’re meeting them on their platform.”

Featured in Digiday, our strategy consultant Daniel Black comments on Starbucks’ efforts in the Japanese market. With plans to add mobile-initiated delivery services connected with Uber Eats, enable social payments through Japanese social and messaging platform Line, and launch mobile orderings through the Starbucks app, the coffeehouse chain is trying to grow its business by reaching customers on their phones.

Will Starbuck’s strategy successfully build a loyal customer base tied deeply into the Starbucks ecosystem?

Type: News