Social Currency in the B2B World: Building Strong Brands

man using phone with laptop at desk

In 2010, we pioneered the term “Social Currency” with a landmark study on its importance in driving brand equity, price premium, and loyalty. Social Currency matters for B2B companies, because every business is social. Big data, social, and mobile will form the basis of competitive advantage for all companies.

This report explains what Social Currency means with six case studies that bring the term to life. Each case study is from a different industry that illustrates one of the six social currency behaviors. Followed by the case studies is a conclusion that provides recommendations on what a B2B company can do to increase their social currency.