While the #postitwars rage, the Post-it brand soars

In a war that sparked intense competition from some of New York’s greatest agencies, the Post-Its brand has cashed in for the win by leveraging their social currency to build brand equity among consumers. By fueling the #PostItWars with an endless supply of colorful notes, hashtags, retweets and sharing, the Post-Its brand has shown that they celebrate creative expression in a technique, 3M calls the “supply and amplify approach.”

Vivaldi Global CMO, Agathe Blanchon-Ehrsam says tapping into the cultural zeitgeist is one of the most powerful ways to build brand equity.

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