Although she is a designer, strategy is Thayane's passion. She always manages her work looking both at the big picture and the fine details, moving back and forth until everything satisfies brand, user, and business requirements. Thayane has more than 13 years of experience as an experience designer for appliances, digital, and retail. She holds 10 innovation patents, IDEA and IF awards.
Thayane worked for three years at Whirlpool as Global Lead of CFM for laundry, and four years in experience design, focused on sensorial design. Before Whirlpool, she led retail experience designs for Nike, Ferrero, Unilever and Philip Morris. After Whirlpool, she worked on Design OPS and Digital Experience Design for Claro when it was part of the IBM team.
Thayane has a full spectrum of design skills and embraces a holistic design process from research to concept creation, implementation, and development with global partners for UX, UI, Strategy and CMF projects. She has conducted in-depth research on consumer behavior, social-cultural movements and design trends. She has a strong creative drive, organizational skills, and a keen eye for detail.
Having studied in Brazil and Germany, and worked from Brazil, China, Italy, the United States, Argentina and Perú, she considers herself a global citizen and has both Brazilian and Italian passports.
