Alex's holistic, full-service understanding of campaigns—from creative conception to media buy to production and optimization—ensures that his recommendations return the best results for his clients. Alex cut his teeth at one of Melbourne’s most well-renowned media agencies, where he worked on brands such as UFC, University of Melbourne, and the PGA Tour, and gained a comprehensive understanding of the advertising and media industry, specifically, media strategy, planning, and buying.
He transitioned to a creative production agency, where he learned the value of well-made creative execution, and the importance of careful production to ensure that the message is not distorted in rollout.
Before emigrating to England, he worked with Honda Australia on the management of an integrated campaign for the new HR-V.
Outside of work, you will find Alex playing or watching sports. He has a particular love of golf, EPL, and cricket. He is also a great lover of travel – especially his favorite parts of Italy, France and the Balearics. It is here where you’ll find him engaging in his greatest passion, fine food and wine.
