One on One: Erich Joachimsthaler on the New Era in Branding

DMN interviewed Vivaldi CEO and Founder Erich Joachimsthaler to gain insight on how companies can approach branding today.

Highlights include:

  • A new era of “brand as substance” where the brand gives substance to the product
  • Strengthening brand intelligence by having consumers share data with brands
  • Whether the “pipeline world” model is still successful and if brand’s can win by focusing on product features over engagement
  • The exponential scale of “network effects” wherein products become more valuable when more people use them