One on One: Erich Joachimsthaler on the New Era in Branding

DMN interviewed Vivaldi CEO and Founder Erich Joachimsthaler to gain insight on how companies can approach branding today.

Highlights include:

• A new era of “brand as substance” where the brand gives substance to the product
• Strengthening brand intelligence by having consumers share data with brands
• Whether the “pipeline world” model is still successful and if brand’s can win by focusing on product features over engagement
• The exponential scale of “network effects” wherein products become more valuable when more people use them