# Vivaldi Group
> AI is revolutionizing the world. AI deployment needs to start here where competitors fail to meet customer needs–driving a competitive advantage.
- [Brand Strategy and Its Evolution Over the Past Three Decades](https://vivaldigroup.com/brand-strategy-and-its-evolution-over-the-past-three-decades/)
- [Vivaldi Group and Silverside AI Join Forces for Brand Transformation in the AI Era](https://vivaldigroup.com/vivaldi-group-and-silverside-ai-join-forces-for-brand-transformation-in-the-ai-era/)
- [WIN NY Panel: Reinventing customer experience in the age of AI: What we know about the human mind today that we did not know yesterday](https://vivaldigroup.com/win-ny-panel-reinventing-customer-experiences-in-the-age-of-ai/)
- [What Is Brand Awareness?](https://vivaldigroup.com/what-is-brand-awareness/)
- [The New Business Imperative: Reimagine the Structures with Purpose, Strategy, and Actions](https://vivaldigroup.com/the-new-business-imperative-reimagine-the-structures-with-purpose-strategy-and-actions/)
- [It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025](https://vivaldigroup.com/its-not-about-the-journey-the-future-of-marketing/)
- [Mauricio Andujar Joins SHIFT Connect as a Panelist](https://vivaldigroup.com/mauricio-andujar-joins-shift-connect-as-a-panelist/)
- [Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook](https://vivaldigroup.com/brand-architecture-in-the-age-of-ai-the-growth-lever-most-companies-overlook/)
- [Our AI Insights Featured in El Comercio](https://vivaldigroup.com/our-ai-insights-featured-in-el-comercio/)
- [Reinventing Brand Strategy: The Holistic Brand Model](https://vivaldigroup.com/reinventing-brand-strategy-the-holistic-brand-model/)
- [Vivaldi launches the "AI: Unlocking Genuine Customer Value" at Pacífico Business School](https://vivaldigroup.com/from-deepseek-shaking-up-the-ai-world-to-vivaldi-leading-the-next-era-of-reinvention-the-landscape-is-evolving-at-breakneck-speed-and-were-right-at-the-center-of-it/)
- [AI Strategy That Works: Creating Value Beyond the Hype](https://vivaldigroup.com/ai-strategy-that-works-creating-value-beyond-the-hype/)
- [Chegg’s AI Misstep: A Lesson in Failing to Unlock True Customer Value](https://vivaldigroup.com/cheggs-ai-misstep-a-lesson-in-failing-to-unlock-true-customer-value/)
- [The AI Paradox: Why 90% of Executives Fail to See Results From AI](https://vivaldigroup.com/the-ai-paradox-why-90-of-executives-fail-to-see-results-from-ai/)
- [Really, Jaguar?](https://vivaldigroup.com/really-jaguar/)
- [2024, Il Sole 24 Ore, About Giorgio Armani](https://vivaldigroup.com/2024-il-sole-24-ore-about-giorgio-armani/)
- [Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call](https://vivaldigroup.com/do-ceos-really-understand-their-brand-its-time-for-a-wake-up-call/)
- [Voices of Vivaldi: A Q&A Session with Devin Dewar](https://vivaldigroup.com/voices-of-vivaldi-a-qa-session-with-devin-dewar/)
- [The Age of Artificial Intelligence is Already Here: We're Not Keeping Up, We're Keeping Ahead](https://vivaldigroup.com/the-age-of-artificial-intelligence-is-already-here-were-not-keeping-up-were-keeping-ahead/)
- [Closing the growth gap](https://vivaldigroup.com/closing-the-growth-gap/)
- [Aligning Corporate and Innovation Strategy: Insights from Vivaldi's Lee Powney in Lima](https://vivaldigroup.com/aligning-corporate-and-innovation-strategy-insights-from-lee-powney/)
- [Upcoming Vivaldi Events](https://vivaldigroup.com/upcoming-events/)
- [How Beauty Brands Should Build Connections with Digital-First Customers ](https://vivaldigroup.com/beauty-brands-build-connections-with-digital-first-customers/)
- [Reinventing Brand Strategy: Holistic Branding](https://vivaldigroup.com/reinventing-brand-strategy-the-vivaldi-holistic-brand-model/)
- [Dynamic Branding for an Evolving Beauty Landscape](https://vivaldigroup.com/the-evolving-landscape-of-beauty/)
- [Leveraging AI for Exponential Growth: Key Takeaways from Our Recent Event](https://vivaldigroup.com/event-recap-leveraging-ai-for-growth/)
- [Vivaldi Perspective on the Evolution of Branding: From Communications to Value Creation](https://vivaldigroup.com/the-evolution-of-branding/)
- [Vivaldi x Women in Innovation June Event](https://vivaldigroup.com/women-in-innovation-event/)
- [Gen Z Marketing Strategies: The Essentials](https://vivaldigroup.com/gen-z-marketing-strategies/)
- [Reinventing Leadership in the age of AI: A Leader's Dilemma](https://vivaldigroup.com/reinventing-leadership-in-the-age-of-ai-a-leaders-dilemma/)
- [Leveraging AI as an Exponential Growth Engine](https://vivaldigroup.com/leveraging-ai-event/)
- [AI as a Tool for Business Reinvention](https://vivaldigroup.com/ai-as-a-tool-for-business-reinvention/)
- [The Art of Influence: How to Keep Your Brand Top of Mind](https://vivaldigroup.com/top-of-mind-branding/)
- [The Vivaldi AI Model: How AI Creates Value for Businesses and Brands](https://vivaldigroup.com/the-vivaldi-ai-model/)
- [Building Brands in the Digital Age](https://vivaldigroup.com/building-brands-digital-age/)
- [Vivaldi@Davos: A Game Plan for Embracing Generative AI](https://vivaldigroup.com/vivaldi-davos-embracing-generative-ai/)
- [Unveiling the Future at CES 2024 – A Glimpse into AI and Innovation](https://vivaldigroup.com/unveiling-the-future-ces-2024/)
- [The Future of Employee Experience](https://vivaldigroup.com/future-of-employee-experience/)
- [AI & The Future of Brands](https://vivaldigroup.com/ai-the-future-of-brands/)
- [AI & The Future of Innovation](https://vivaldigroup.com/ai-the-future-of-innovation/)
- [AI & The Future of Work](https://vivaldigroup.com/ai-the-future-of-work/)
- [What You Need to Know from This Year's World Economic Forum](https://vivaldigroup.com/what-you-need-to-know-from-this-years-world-economic-forum/)
- [How Technology is Changing Education](https://vivaldigroup.com/how-technology-is-changing-the-education-sector/)
- [The Power of Business Platforms: Unlocking New Growth Opportunities](https://vivaldigroup.com/the-power-of-business-platforms/)
- [Crafting Value Propositions to Stand Out](https://vivaldigroup.com/value-propositions-to-stand-out/)
- [From Kentucky to the UK: Vivaldi's Journey with Four Roses Bourbon](https://vivaldigroup.com/activating-four-roses-bourbon-uk/)
- [4 New Year’s Resolutions We Can All Get Behind](https://vivaldigroup.com/reinvention-notes-new-years-resolutions/)
- [The Real Winners of Generative AI Will be Consumers](https://vivaldigroup.com/the-real-winners-of-generative-ai-will-be-consumers/)
- [Voices of Vivaldi: A Q&A Session with Markus Miklis](https://vivaldigroup.com/markus-miklis/)
- [Fluid Retail: Strategies in the 'Liquid Society'](https://vivaldigroup.com/fluid-retail/)
- [Voices of Vivaldi: Meet Michelle Tay](https://vivaldigroup.com/meet-michelle-tay/)
- [Cultivating an Innovation Ecosystem to Drive Business Growth](https://vivaldigroup.com/innovation-ecosystem-to-drive-business-growth/)
- [“You Don’t Have to Outrun the Bear” | Thoughts on Marketing Reinvention](https://vivaldigroup.com/thoughts-on-marketing-reinvention/)
- [Embracing Reinvention: The Vivaldi Way](https://vivaldigroup.com/embracing-reinvention-the-vivaldi-way/)
- [Meet Alex Marshall: A Glimpse into the Life of Vivaldi's London-Based Account Director](https://vivaldigroup.com/voices-of-vivaldi-alex-marshall/)
- [Marketing in the Metaverse](https://vivaldigroup.com/marketing-in-the-metaverse/)
- [Will AI Make Learning More Intelligent?](https://vivaldigroup.com/will-ai-make-learning-more-intelligent/)
- [How Insurance Companies Can Transform Value Creation](https://vivaldigroup.com/insurance-companies-can-transform-value-creation/)
- [AI in Retail – Is the Value Real or Artificial?](https://vivaldigroup.com/ai-in-retail-is-the-value-real-or-artificial/)
- [AI: Bigger Than Electricity or Fire?](https://vivaldigroup.com/ai-bigger-than-electricity-or-fire/)
- [Marketing Advantage in a Downturn: To Recession or Not to Recession?](https://vivaldigroup.com/to-recession-or-not-to-recession/)
- [Revolutionizing CMO Best Practices for the Future](https://vivaldigroup.com/now-next-cmos-must-move-beyond-best-practices-win-cusp-change/)
- [Seven Strategies to Build Your Partnership Marketing](https://vivaldigroup.com/seven-strategies-build-partnership-marketing/)
- [Building An Interaction Field In The Healthcare Industry](https://vivaldigroup.com/building-interaction-field-healthcare-industry/)
- [Enhancing AI: Why New Technology Must Include Diversity](https://vivaldigroup.com/enhancing-ai-new-technology-must-include-diversity/)
- [Invisible Technology That Creates Consumer Magic](https://vivaldigroup.com/invisible-technology-creates-consumer-magic/)
- [When A Brand Isn’t Being All It Can Be](https://vivaldigroup.com/when-a-brand-isnt-being-all-it-can-be/)
- [Today’s Challenge to Build “Relational Wealth” with Tracey Camilleri](https://vivaldigroup.com/todays-challenge-build-relational-wealth-tracey-camilleri/)
- [Working With AI: An Interview with Stanford’s Jeff Hancock](https://vivaldigroup.com/working-with-ai-an-interview-with-stanfords-jeff-hancock/)
- [Four Key Takeaways from “Reinventing Business”](https://vivaldigroup.com/four-key-takeaways-reinventing-business/)
- [Sonder’s Mission to Provide Active Care Services](https://vivaldigroup.com/sonders-mission-provide-active-care-services/)
- [Innovating the Innovation Space with Dr. Reima Shakeir](https://vivaldigroup.com/innovating-innovation-space-dr-reima-shakeir/)
- [How Should Creatives Use ChatGPT?](https://vivaldigroup.com/how-should-creatives-use-chatgpt/)
- [Digitization and Cooperation: Takeaways from Davos 2023](https://vivaldigroup.com/digitization-and-cooperation-takeaways-from-davos-2023/)
- [Ella F. Washington On Building Stronger Workplace Cultures](https://vivaldigroup.com/ella-f-washington-on-building-stronger-workplace-cultures/)
- [The End of the Beginning for AI in the Workplace](https://vivaldigroup.com/ai-futurework/)
- [10 Essential Questions Businesses Must Ask to Stay Competitive in 2023](https://vivaldigroup.com/10-essential-questions-businesses-must-ask-stay-competitive-2023/)
- [Sandra Navidi on what we might expect from Davos 2023](https://vivaldigroup.com/sandra-navidi-might-expect-davos-2023/)
- [Building A Business Reinvention Mindset](https://vivaldigroup.com/building-business-reinvention-mindset/)
- [Vivaldi Awarded “Best of Consulting” By WirtschaftsWoche](https://vivaldigroup.com/vivaldi-awarded-best-consulting-wirtschaftswoche/)
- [Generating Ideas & Proactive Disruption Drives Business Success](https://vivaldigroup.com/generating-ideas-practicing-proactive-disruption-can-drive-business-success/)
- [Disrupting Design: How Emerging AI Tools Are Changing Creativity](https://vivaldigroup.com/disrupting-design-how-emerging-ai-tools-are-changing-creativity/)
- [Inventing Creative Solutions with Darren Richardson](https://vivaldigroup.com/inventing-creative-solutions-with-darren-richardson/)
- [The Future of Hybrid Work](https://vivaldigroup.com/future-of-hybrid-work/)
- [Exploring the Evolving Future of Media with Michael Monheim](https://vivaldigroup.com/exploring-evolving-future-media-michael-monheim/)
- [How Can Businesses Succeed Despite Times of Economic Crisis?](https://vivaldigroup.com/can-businesses-succeed-despite-times-economic-crisis/)
- [The Metaverse Meets the Interaction Field Meets Web3](https://vivaldigroup.com/the-metaverse-meets-the-interaction-field-meets-web3/)
- [Financial Services: Why the consumer should lead your crypto strategy](https://vivaldigroup.com/financial-services-why-the-consumer-should-lead-your-crypto-strategy/)
- [Making the Metaverse Work for the Rest of Us: Part I](https://vivaldigroup.com/making-the-metaverse-work-for-the-rest-of-us-part-i/)
- [Making a Better Metaverse](https://vivaldigroup.com/making-a-better-metaverse/)
- [Vivaldi's Success Secrets: Insights, Skills, and Books](https://vivaldigroup.com/vivaldi-team-members-share-advice-superpowers-reading-recommendations/)
- [The Mandate For Sustainability in the Energy Sector](https://vivaldigroup.com/the-mandate-for-sustainability-in-the-energy-sector/)
- [How energy companies can future-proof their businesses](https://vivaldigroup.com/how-energy-companies-can-future-proof-their-businesses/)
- [Transforming Energy Providers: From Commodities to Ecosystem Platforms](https://vivaldigroup.com/energy-companies-at-a-crossroads/)
- [The Art Of Commercial Clairvoyance](https://vivaldigroup.com/art-commercial-clairvoyance/)
- [The Interaction Field Opportunity In Education, Part II](https://vivaldigroup.com/interaction-field-opportunity-education-part2/)
- [The Interaction Field Opportunity in Education, Part I](https://vivaldigroup.com/interaction-field-opportunity-education/)
- [Creating value in a world of exponential growth in connectivity](https://vivaldigroup.com/exponential-growth-connectivity/)
- [Vivaldi's Mauricio Andujar on Brand Challenges Today](https://vivaldigroup.com/interview-mauricio-andujar/)
- [Mauricio Andujar Joins Vivaldi to Lead Global Digital Team](https://vivaldigroup.com/welcome-mauricio-andujar/)
- [The Metaverse in Education: Hype or reality?](https://vivaldigroup.com/metaverse-education-hype-reality/)
- [What's next for 2022?](https://vivaldigroup.com/predictions-for-2022/)
- [Let’s make holiday interactions speak louder than words.](https://vivaldigroup.com/holiday-interactions/)
- [What if the Facebook rebranding isn’t so dumb after all?](https://vivaldigroup.com/facebook-rebranding-meta/)
- [Transforming Brand Engagement with Gravitational Pull](https://vivaldigroup.com/a-force-of-attraction-how-you-can-create-more-gravitational-pull-for-your-brand/)
- [Voices of Vivaldi: 2021 Summer Reading List](https://vivaldigroup.com/voices-vivaldi-2021-summer-reading-list/)
- [Seeing Around Corners: A Q&A With Senior Partner Chris Halsall](https://vivaldigroup.com/senior-partner-chris-halsall/)
- [Humanizing the Digital Age, with Rishad Tobaccowala](https://vivaldigroup.com/humanizing-the-digital-age-rishad-tobaccowala/)
- [Mastering Problem-Solving Techniques with Thomas Wedell-Wedellsborg](https://vivaldigroup.com/event-with-thomas-wedell-wedellsborg/)
- [Event Recap: Tech is Not the Answer, or Is It?](https://vivaldigroup.com/tech-vivaldi-panel-event/)
- [Beth Comstock on Leading with Imagination in Uncertain Times](https://vivaldigroup.com/beth-comstock-live-interview/)
- [Melissa Schilling on Breakthrough Business Innovation](https://vivaldigroup.com/melissa-schilling-on-innovation/)
- [How Brand and Culture Create Great Companies with Denise Lee Yohn ](https://vivaldigroup.com/denise-lee-yohn/)
- [FOCUS-BUSINESS Awards Vivaldi "Top Employer SME 2021"](https://vivaldigroup.com/focus-business-awards-vivaldi/)
- [The Rigorous Discipline of Innovation: A Q&A with Senior Partner Lee Powney ](https://vivaldigroup.com/senior-partner-lee-powney/)
- [Redefining Productivity in the Remote Era with Bruce Daisley](https://vivaldigroup.com/redefining-productivity-remote-era-bruce-daisley/)
- [On the Road to a New Perspective with Danny Hest](https://vivaldigroup.com/road-new-perspective-danny-hest/)
- [Cracking Complexity with David Komlos: It’s a Snap](https://vivaldigroup.com/cracking-complexity-david-komlos-snap/)
- [What Recent Trends are Actually Going to Make a Difference in the Future?](https://vivaldigroup.com/brands-can-embrace-cultural-trends-social-digital-past-6-months-order-connect-audiences/)
- [Ask Vivaldi: Our New LinkedIn Live Event Series](https://vivaldigroup.com/ask-vivaldi-linkedin-live-series-2/)
- [The Interaction Field Q&A Session with Forbes’ Jenny Rooney and Author Erich Joachimsthaler](https://vivaldigroup.com/interaction-field-qa-session-forbes-jenny-rooney-author-erich-joachimsthaler/)
- ["The Interaction Field" Book Launch Week Recap](https://vivaldigroup.com/the-interaction-field-book-launch-week-recap/)
- [Intelligent Growth With Tiffani Bova: Is Your Business Smart Enough To Grow?](https://vivaldigroup.com/growing-knowing-tiffani-bova/)
- [Bringing Strategy Back To Life with Dr. David Collis](https://vivaldigroup.com/bringing-strategy-back-life-dr-david-collis/)
- [The Inverted Firm with Geoff Parker: Platform Is The New Norm](https://vivaldigroup.com/inverted-firm-geoff-parker-platform-new-norm/)
- [Spotting Inflection Points to Master Business Pivot](https://vivaldigroup.com/inflection-points-rita-mcgrath-business-not-doomed-fail/)
- [Customers & Communities First: The New Drivers of Marketing with Dartmouth College’s Kevin Lane Keller](https://vivaldigroup.com/customers-communities-first-new-drivers-marketing-dartmouth-colleges-kevin-lane-keller/)
- [Interaction Fields: Redefining Customer Engagement](https://vivaldigroup.com/interaction-fields-redefining-customer-engagement/)
- ["Thriving, Not Surviving": Retail Transformation in Challenging Times with Party City's Julie Roehm](https://vivaldigroup.com/retail-transformation-julie-roehm/)
- [Unlocking Shared Value: Interaction Field Series](https://vivaldigroup.com/the-interaction-field-series-2/)
- [Founder Presents on the Business of Platforms & Disruption](https://vivaldigroup.com/founder-presents-business-platforms-disruption/)
- [Exploring Interaction Fields in Strategy](https://vivaldigroup.com/the-interaction-field-series/)
- [Event Recap: What Brands Can Learn from Esports](https://vivaldigroup.com/the-business-of-esports/)
- [Value Creation in Platform Business Interactions](https://vivaldigroup.com/interactions-in-platform-businesses/)
- [Is Your Brand Ready for the Post-COVID World?](https://vivaldigroup.com/brand-ready-for-post-covid-world/)
- [The Importance of Interactivity in a Post-COVID World](https://vivaldigroup.com/interactivity-in-post-covid-world/)
- [Get Ahead of the Game: What can brands learn from the business of Esports?](https://vivaldigroup.com/linkedin-live-esports/)
- [Future Generali’s ‘Masters Speak’ session with Vivaldi Founder & CEO](https://vivaldigroup.com/future-generalis-masters-speak-session/)
- [Overcoming the Challenges Facing Consumer Packaged Goods Brands](https://vivaldigroup.com/overcoming-challenges-facing-consumer-packaged-goods-brands/)
- [Are You Ready To Discover Your Interaction Field?](https://vivaldigroup.com/discover-the-interaction-field/)
- [We All Live in an Interaction Field](https://vivaldigroup.com/live-interaction-field/)
- [The Brand Purpose Crisis](https://vivaldigroup.com/brand-purpose-crisis/)
- [How to Design a Platform Business](https://vivaldigroup.com/design-platform-business/)
- [Driving Business Innovation and Success with Platform Thinking](https://vivaldigroup.com/what-is-platform-thinking/)
- [How to Recognize an Interaction Field Business Model](https://vivaldigroup.com/recognize-interaction-field-business-model/)
- [How to Build Strong Brands in a Platform World?](https://vivaldigroup.com/build-strong-brands-platform-world/)
- [Creating Value and Growth: The Power of the Interaction Field Model](https://vivaldigroup.com/the-interaction-field-erich-joachimsthaler/)
- [Innovative Branding for Alcoholic Beverages](https://vivaldigroup.com/alcohol-brand-innovation/)
- [Shared Value not Shareholder Value – Platforms and Digital Ecosystems Need to Grow Up](https://vivaldigroup.com/shared-value-platform-digital/)
- [How to Create Gravitational Pull, Part 1](https://vivaldigroup.com/create-gravitational-pull-part-1/)
- [Webinar Recap: Are your strategic plans irrelevant today?](https://vivaldigroup.com/strategic-planning-today/)
- [Will the 'New Normal' Become Normal?](https://vivaldigroup.com/new-normal-covid/)
- [Three ways to increase marketing effectiveness in challenging times](https://vivaldigroup.com/increase-marketing-effectiveness/)
- [Healthcare Brands Exemplifying Platform Thinking amidst the COVID-19 Pandemic](https://vivaldigroup.com/health-care-platform-thinking-covid/)
- [How a strong purpose can steer your brand through this time of crisis](https://vivaldigroup.com/strong-brand-purpose-during-crisis/)
- [What a time to be alive!](https://vivaldigroup.com/covid-19-creativity/)
- [How is Covid-19 changing the world of education?](https://vivaldigroup.com/covid-19-changing-education/)
- [Times of India’s Star FLOW with Vivaldi Founder & CEO](https://vivaldigroup.com/times-indias-star-flow-vivaldi-founder-ceo/)
- [A Running List of Brands we Admire for their COVID-19 Action](https://vivaldigroup.com/running-list-brands-admire-covid-19-action/)
- [Hold tight the world has just accelerated…](https://vivaldigroup.com/covid-19-leadership/)
- [Don’t stop, in fact go faster, be original, be empathetic…but most of all be helpful](https://vivaldigroup.com/dont-stop-fact-go-faster-original-empatheticbut-helpful/)
- [Lessons in Brand Leadership: Brand-Building Key Steps](https://vivaldigroup.com/lessons-in-brand-leadership/)
- [Revolution or evolution in Financial Services? Whichever you choose, things have to change](https://vivaldigroup.com/changes-in-financial-services/)
- [Redefining your customer approach in the face of COVID-19](https://vivaldigroup.com/customer-approach-covid-19/)
- [Is your game plan a game changer?](https://vivaldigroup.com/new-cmo-game-plan/)
- [How Do You Navigate A Trust Tsunami?](https://vivaldigroup.com/trustworthy-social-brands/)
- [How to turn today’s B2B marketing challenges into growth opportunities](https://vivaldigroup.com/b2b-marketing-opportunities/)
- [On How MercadoLibre Impacts Consumer Behavior, with Sean Summers](https://vivaldigroup.com/mercadolibre-cmo-sean-summers/)
- [Brand or performance marketing - there is no debate](https://vivaldigroup.com/performance-marketing/)
- [Frame of Reference Marketing: Positioning Fundamentals](https://vivaldigroup.com/frame-of-reference/)
- [On Driving Brand Growth, with Pierre-Laurent Baudey](https://vivaldigroup.com/pierre-laurent-baudey/)
- [Halfords' Journey Towards Cycling Brand Domination](https://vivaldigroup.com/winning-hospitality-brands/)
- [Business Leadership: Winning Retail Businesses in the Platform Economy](https://vivaldigroup.com/winning-retail-businesses/)
- [5 Steps to Developing a Digital Platform Strategy](https://vivaldigroup.com/digital-platform-strategy/)
- [Why Your Business Needs to Shift in the Platform Economy](https://vivaldigroup.com/platform-economy/)
- [Brand Leadership: The Next Level of the Brand Revolution](https://vivaldigroup.com/brand-leadership/)
- [Lessons on Marketing Transformation, with Alberto Velasco and Luis Gérardin](https://vivaldigroup.com/interview-alberto-velasco-luis-gerardin/)
- [The 3 Key Imperatives of Employee Engagement](https://vivaldigroup.com/employee-engagement-imperatives/)
- [Take a Deep Dive into the Future of Work](https://vivaldigroup.com/future-of-work/)
- [Gen-Z Insights: Why It’s Time For A New Brand Strategy](https://vivaldigroup.com/gen-z-opportunities/)
- [It's a New Era of Brand Building](https://vivaldigroup.com/new-era-of-brand-building/)
- [Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang](https://vivaldigroup.com/sustainable-future-matter-interview/)
- [Gen Z Consumers Reshaping Our Future](https://vivaldigroup.com/gen-z-consumer-future/)
- [The Business of Platforms, with Erich Joachimsthaler](https://vivaldigroup.com/business-platforms-podcast-erich/)
- [Breaking the Kids’ Programming Paradigm, with Maggie McGuire](https://vivaldigroup.com/kids-on-demand-audio-pinna/)
- [Nurturing the Entrepreneurial Spirit, with Aaron Schildkrout](https://vivaldigroup.com/entrepreneur-spirit-aaron-schildkrout/)
- [Superpowers of Superconsumers, with Eddie Yoon](https://vivaldigroup.com/superpowers-superconsumers-eddie-yoon/)
- [Investing in Intrapreneurship, with Veronika Lovett](https://vivaldigroup.com/intrapreneurship-veronika-lovett-interview/)
- [Reaching Game-Changing Connectivity, with SAP’s Alison Biggan](https://vivaldigroup.com/connectivity-sap-alison-biggan/)
- [Recasting Your Business Lens, with Jaime Punishill](https://vivaldigroup.com/platform-lionbridge-jaime-punishill/)
- [Fueling a Platform with Crowd Power, with Numaan Akram](https://vivaldigroup.com/crowd-power-numaan-akram/)
- [Curating Spotify’s Playlist for Success, with Mayur Gupta](https://vivaldigroup.com/spotify-success-mayur-gupta/)
- [Developing a New Disruption Theory, with Tom Goodwin](https://vivaldigroup.com/disruption-theory-tom-goodwin/)
- [11 Industry Leaders Ready For Platformization](https://vivaldigroup.com/industry-leaders-platformization/)
- [Factor 04 in Platformization: Industry Position and Ecosystem Potential](https://vivaldigroup.com/platform-strategy-ecosystem-potential/)
- [Factor 05 in Platformization: Agile Experimentation with New Technologies](https://vivaldigroup.com/platform-strategy-agile-technology/)
- [Factor 03 in Platformization: Social Currency](https://vivaldigroup.com/platform-strategy-social-currency/)
- [Factor 02 in Platformization: Value through Data & Analytics](https://vivaldigroup.com/platform-strategy-value-data-analytics/)
- [Factor 01 in Platformization: The “Customer Centricity PLUS” Mindset](https://vivaldigroup.com/platform-strategy-customer-centricity/)
- [How do you measure the future growth potential of your business?](https://vivaldigroup.com/platform-strategy-brand-relationship/)
- [The Platformization Potential Study](https://vivaldigroup.com/platformization-potential-study/)
- [Retail Reinvention Means Long Live Brick-and-Mortar Retail](https://vivaldigroup.com/retail-reinvention/)
- [The Future of Work, with Alejandro Melamed](https://vivaldigroup.com/future-work-alejandro-interview/)
- [How to Become a Platform Business](https://vivaldigroup.com/become-a-platform-business/)
- [The Business of Texting, with Bonin Bough](https://vivaldigroup.com/business-texting-bonin-interview/)
- [Remixing the Principles of Platform Design, with Simone Cicero](https://vivaldigroup.com/platform-design-toolkit-simone-cicero/)
- [Foreseeing the Future of Platform Thinking, with Sangeet Paul Choudary](https://vivaldigroup.com/future-platform-thinking-interview/)
- [Vivaldi awarded “Best Employer” for the second year in a row](https://vivaldigroup.com/best-employer-award-2019/)
- [Unlocking Growth with TaskRabbit's Innovative Approach](https://vivaldigroup.com/taskrabbit-platform-dynamics-interview/)
- [Mastering brand architecture in a hyper-competitive digital era](https://vivaldigroup.com/mastering-brand-architecture/)
- [Brand Architecture: New Solutions to Old Problems](https://vivaldigroup.com/warc-vivaldi-brand-architecture/)
- [Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers'](https://vivaldigroup.com/superconsumer-strategies/)
- [Leadership Lessons: Marketing in B2B](https://vivaldigroup.com/marketing-in-b2b/)
- [Are You Thinking Like A Platform Business? Assess Your Platform Readiness Score](https://vivaldigroup.com/assess-your-platform-readiness/)
- [Explore the Impact of Platform Thinking: A Podcast Series](https://vivaldigroup.com/business-of-platforms/)
- [What Is Brand Vision?](https://vivaldigroup.com/what-is-brand-vision/)
- [Strategic Partnerships: Crate & Barrel x Draper James](https://vivaldigroup.com/strategic-partnerships/)
- [Three Key Insights to Developing a Platform Business Model](https://vivaldigroup.com/munich-platform-strategy-workshops/)
- [Lessons from a Journey Mapping Warrior, Part III](https://vivaldigroup.com/customer-journey-mapping-part-3/)
- [Brand Positioning Mistakes](https://vivaldigroup.com/brand-positioning-pitfalls/)
- [The Best Way to Use Journey Mapping, Part II](https://vivaldigroup.com/customer-journey-mapping-part-2/)
- [The Ultimate Guide to Customer Journey Mapping, Part I](https://vivaldigroup.com/customer-journey-mapping-part-1/)
- [PepsiCo Under Fire as Smaller Snackmakers Bulk Up in Healthy Organic](https://vivaldigroup.com/pepsico-fire-smaller-snackmakers-bulk-healthy-organic/)
- [The Power of Social Currency](https://vivaldigroup.com/social-currency/)
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- [Digital Transformation Strategy Never Ends](https://vivaldigroup.com/digital-transformation/)
- [Experts Discuss Platforms at "Press Play on Platforms" Event](https://vivaldigroup.com/greatest-hits-vivaldis-press-play-platforms/)
- [To Attract Gen Z, What Will Businesses Have to Do?](https://vivaldigroup.com/attract-gen-z-will-businesses/)
- [Building Brands Without Mass Media](https://vivaldigroup.com/building-brands-without-mass-media/)
- [The Brand Relationship Spectrum and the Key to Brand Architecture](https://vivaldigroup.com/the-brand-relationship-spectrum/)
- [Why TV Still Makes Sense for E-Commerce Brands](https://vivaldigroup.com/tv-still-makes-sense-e-commerce-brands/)
- [A Fresh Perspective on Customer Expectations in the Digital World](https://vivaldigroup.com/branding-magazine-interview-november/)
- [Business Transformation Through Social Currency](https://vivaldigroup.com/business-transformation-greater-customer-centricity-power-social-currency/)
- ["Hidden in Plain Sight" - The Authoritative Book on Organic Growth](https://vivaldigroup.com/organic-growth-strategy/)
- [Innovation as Usual: How to Help Your People Bring Great Ideas to Life](https://vivaldigroup.com/innovation/)
- [Social Currency 2012](https://vivaldigroup.com/social-currency-2012/)
- [The Changing CMO Role: Evolution and Revolution at Work](https://vivaldigroup.com/changing-role-cmo-evolution-revolution-work/)
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- [The Branding Journal's 10 Questions for our Founder & CEO](https://vivaldigroup.com/branding-journals-10-questions-founder-ceo/)
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- [From Traditional to Digital-first: McGraw Hill's Digital Transformation Journey](https://vivaldigroup.com/work/reimagining-learning-with-a-135-year-old-education-company/)
- [Coca-Cola's Consumer Connection Revolution](https://vivaldigroup.com/work/expanding-the-portfolio-of-a-beverage-giant/)
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- [Driving Authenticity: Helping Dacia Unleash Its Unconventional Spirit](https://vivaldigroup.com/work/helping-dacia-unleash-its-unconventional-spirit/)
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- [Transforming Landsec's Real Estate into A Lifestyle Brand](https://vivaldigroup.com/work/from-a-real-estate-company-to-a-lifestyle-brand/)
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- [Elevating Ambitions: Schindler's Global Value Proposition](https://vivaldigroup.com/work/defining-schindlers-value-proposition/)
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- [Roger Mader](https://vivaldigroup.com/people/roger-mader/)
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- [Alexander Schulze](https://vivaldigroup.com/people/alexander-schulze/)
- [Michelle Tay](https://vivaldigroup.com/people/michelle-tay/)
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- [Kevin Lane Keller](https://vivaldigroup.com/people/kevin-lane-keller/)
- [Jake Varrone](https://vivaldigroup.com/people/jake-varrone/)
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- [Tracy Huser](https://vivaldigroup.com/people/tracy-huser/)
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- [Markus Zinnbauer, Ph.D.](https://vivaldigroup.com/people/dr-markus-zinnbauer/)
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- [Mauricio Andujar](https://vivaldigroup.com/people/mauricio-andujar/)
- [Anne Olderog](https://vivaldigroup.com/people/anne-olderog/)
- [Erich Joachimsthaler, Ph.D.](https://vivaldigroup.com/people/erich-joachimsthaler/)