Vivaldi’s own Founder and CEO Erich Joachimsthaler was honored to receive another distinction this past month. The Institute for the Study of Business Markets (ISBM) inducted Erich as a Fellow at the annual Big Talk event on September 19th. Erich was recognized for his thought leadership in the field of B2B marketing and his dedication to advancing both its theory and practice. At the event, Erich also presented his ideas on the revolution that is coming across industries and markets and the dramatic shift in marketers’ roles. Click below to see his presentation that showcases how John Deere and Klöckner & Co were able to transform to platform models and scale exponentially:
Stay tuned for the full audio recording.