Pink and Blue are Out as Consumer Preferences Shift to Gender-Neutral Toys

“It’s an interesting time to see brands react to customer behaviors and reactions in real time… It’s a new ethos – non-gender fashion is a trend that seems to be sticking.”

Featured in MarketWatch, our engagement manager Tracy Huser comments on the rising trend of companies moving away from stereotypical gender designations when promoting toys. As consumer preferences shift, especially among millennials who are reconsidering the traditional elements of parenting, various toy brands such as Lego, TOP Gift and USA Toyz are responding by taking a more gender-neutral approach, producing and marketing products to both genders rather than just one.

Can consumers anticipate an industry-wide change as more brands develop toys that meet today’s gender expectations?