Thinking

Erich Joachimsthaler for Skift: Marriott-Starwood Acquisition

Vivaldi CEO & Founder Erich Joachimsthaler talks to Skift’s Dan Peltier on what the Marriott-Starwood acquisition means for guests. In this Q&A, Erich discusses his initial reactions to the deal that makes Marriott the largest hotel chain in the world, what it takes to rebrand and how long until guests can see a change in the marketplace.

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