How We Reviewed A Car From A High-Speed Couch

'Critics Couch'

Traditional car tours are incredibly 'static' - we might see a presenter next to a car, chatting about its styling, or sitting in the cabin talking us through gadgets and gizmos. The Hyundai N, however, was born to move, so an ordinary car tour wouldn't show this rally-inspired car at its best.

Enter 'Critic's Couch', the first car review ever filmed from the discomfort of a high-speed couch. We enlisted BAFTA award-winning presenter and Hyundai Ambassador, Jake Humphrey to strap in and see if he could keep up with the N, bringing the car features to life.

The campaign is live across all social and digital channels between March and April 2018.


Meet The Expert

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Stephen Firth

Partner and Managing Director, Gravity Thinking

Stephen Firth is the original founder and Managing Director of Gravity Thinking in London, now part of the Vivaldi family. Specialising in digital marketing and communications, Stephen established an award-winning creative agency working with some of the world’s leading brands including Hyundai, Disney and Allianz.