How We De-Mystified The In-Car Tour

'Kids Car Tours'

People actively put off going to dealerships, instead preferring to do their research online. But the information they find is often boring and difficult to understand. We needed to shake things up by creating a useful in-car tour that people actually wanted to watch.

We challenged one of Hyundai's dealers, Steve, to take a different kind of audience on a tour of the i20, i40, Santa Fe and Tucson. When some little kids turned up, he stepped up to the challenge, inspiring child-like wonder in these curious VIPs.

Kid's Car Tours racked up over a million views and 677% (not a typo) uplift in brand interest. It wasn't just Hyundai’s most successful in-car tour ever - it inspired other car brands to stop creating mundane technical content.


If you can’t explain it to a six-year-old then you don’t understand it yourself.

Albert Einstein


Meet The Expert

Expert Image
Stephen Firth

Partner and Managing Director, Gravity Thinking

Stephen Firth is the original founder and Managing Director of Gravity Thinking in London, now part of the Vivaldi family. Specialising in digital marketing and communications, Stephen established an award-winning creative agency working with some of the world’s leading brands including Hyundai, Disney and Allianz.