How Customer Centricity Aids With Fashion Business Transformation

It’s been said that everything comes back into style naturally, and the current popularity of 90’s fashion indeed prove the point. However, apparel brands cannot simply rely on fashion cycles to forecast trends for upcoming seasons. The question now is, how can apparel brands respond to transformations in the fashion business spurred on by evolving consumer tastes and stay relevant?

To answer this question, we did a deep dive into 25 leading apparel brands, including Nike, Under Armour, Prada, Gucci, Zara, and The North Face, to learn how consumers’ behaviors drive Social Currency of these brands. We are excited to share our findings in this mini-report, and help you uncover best practices in order to transform your business and brand through the power of Social Currency.

Top 5 Apparel Brands Per Social Currency Dimension

To learn more about Social Currency and how it applies to other industries, please click here for the full report.

Meet The Expert

Expert Image
Private: Agathe Blanchon-Ehrsam

Chief Marketing Officer

Agathe is the Global Chief Marketing Officer of Vivaldi and brings over 18 years of strategic consulting experience. She has helped companies produce innovative, engaging interactions that help them connect with their audiences, build their brands and create entire new businesses.