Marc Scherer is a Senior Partner at Vivaldi and leads the Düsseldorf office. He has more than 15 years of international experience as a management consultant and management trainer. Marc drives our Outside-In approach with his specialization in customer-centricity and customer-centered organizations. Through his deep knowledge and experience in the field of transformation and change management, he skillfully combines his analytical background with the pragmatism of real business requirements to drive impact and business results.
Before joining Vivaldi, Marc worked for a number of the world’s leading consulting companies. He started his professional career at Roland Berger & Partners. Thereafter he performed complex business portfolio and operative and strategic benchmarking projects at PIMS (Profit Impact of Market Strategies). As an associate partner at the Malik Management Zentrum St. Gallen, he led the strategy practice where he conducted multiple international projects and business process reorganizations. Within his expertise areas – strategy and organization – Marc also worked as a management trainer and hosted seminars for top executives.
In his last professional engagement before joining Vivaldi, Marc was a managing partner at a strategic marketing consultancy, the marketing and sales consulting arm of a large advertising network, heading major brand portfolio, brand architecture and corporate reorganizations projects.
Marc studied Mathematics and Economics at the Ulm University and holds a degree as Dipl. Math.-oec. Apart from his track record in business consulting, Marc strives to promote state-of-the-art approaches to exploit collective intelligence and the wisdom of crowds.
Challenges He's Taken on Recently
- Building an aligned brand architecture for a diverse portfolio of strong national brands
- Shifting a company's mindset from a technology-driven product seller to a customer-centered solution provider
- Launching new business units and aligning corporate structures and processes
- Developing a growth path to profitability through customer journey mapping, touchpoint analysis and establishing a seamless customer experience
- Facilitating a workshop of 40 executives with different mindsets and developing a common roadmap to 2020
- Business Strategy
- Brand Positioning
- Organizational Change
Talk to Him About
- The importance of adopting an "outside-in" perspective (actual study shows: 95% of top managers do see the relevance of customer orientation but only 25% of them state that they know their customers --> what an idiocy!)
- The wisdom of crowds; silo-thinking is an antiquated management philosophy and corporate structure; new ways of cooperation across functions are needed to expoit the full intellectual property of a company
- Decision making process; this process takes too much time, is based on the wrong indicators (customer perspective is missing in the majority of cases) and without integration of the right people