Anthony Freeling, Ph.D. is the President of Hughes Hall, University of Cambridge. He was previously a Director (Senior Partner) at McKinsey & Company in the U.K, where he worked for 18 years. He was the leader of McKinsey’s Marketing and Sales Practice across Europe. He is an experienced consultant, counselor of CEO’s and Marketing Directors and facilitator of Board-level decision-making, having led McKinsey teams across multiple industries and engagement types, with a special focus on marketing and sales topics. In addition to conducting research into marketing and sales change programs, he is currently working with several clients on these topics. He is currently working with leading marketing services companies to help their businesses become more client centric. He has recently become a trustee of UnLtd, a new UK charity with a $100m endowment focused on social entrepreneurs. He is on the editorial board of Market Leader, the journal of the Marketing Society.
Anthony was the leading expert in McKinsey on transformational change in marketing and sales. Within marketing and sales, his particular interests are: Marketing Transformation and Capability Building; International marketing; Branding; Marketing spend Effectiveness; Marketing strategy; Go-to-market strategy and execution in B2B organizations; and the application of market research to business. He has spoken and published extensively on these topics.
His academic record includes Open Scholarship to St John’s, Cambridge, Double First Class degree, Masters and Ph.D. in Management Studies from Cambridge University, England, with several academic publications.
- Marketing Transformation
- Marketing Capability Development
- Marketing Spend Effectiveness
- Brand Strategy