Vivaldi Founder & CEO Erich Joachimsthaler to be Inducted as ISBM Fellow

Vivaldi founder and CEO Erich Joachimsthaler will have the honor of being inducted as an Institute for the Study of Business Markets Fellow during the institute’s annual Big Talk event this September 19, 2017.

To be recognized as an ISBM Fellow, an individual must be a senior scholar/thought leader in one or more domains of BtoB marketing who is dedicated to advancing both the theory and the practice of the discipline through their research, their scholarship, their teaching and their hands-on involvement with the practice community.

Erich will also be giving a keynote address during the day titled, “A Revolution is Coming in How Business Marketers Create Value Across Industries and Markets,” that will explore how platform models are transforming the future of business and the key strategies brands can enforce today.