Join Vivaldi for a New Breakfast Series with the Chicago AMA

  • DATE: Wednesday, October 04, 2017
  • TIME: 7:30am - 10:00am CST
  • VENUE: WeWork Kenzie
  • LOCATION: 20 W Kinzie St., Chicago, IL 60654

Vivaldi is proud to announce our partnership with the Chicago AMA and excited to host a breakfast series to explore the fundamental principles and the latest perspectives on brand. We hope you can join us for our inaugural breakfast workshop on Wednesday, October 4, 2017, in the heart of Chicago. Learn more about the event below:

Every few decades, the principles and rules of brand strategy get more than a facelift. Today, we stand at the brink of yet another fundamental change – one that comes from the very foundation of our industry.

The workshop will introduce how platform thinking has become the ultimate source of value creation for modern business success – where the value is created not by means of production but by means of interaction. We’ll discuss the modern advantage of facilitating interactions – and the growing imperative to leverage the global infrastructure of connectivity and collaboration, shifting power instead of struggling to control it.

Using Vivaldi client LEGO as a case study, we’ll discuss what makes a platform successful and the three platform types that succeed in today’s demand landscape. Participants will identify the best platform approach for their own brand and gather into breakout groups where we will help outline key steps brands can take to navigate in today’s current world of platforms.

Please email media@vivaldigroup.com to RSVP for the event.