Innovating Bugatti’s Brand

“These are the spaceships of the automotive world. Brands like Bugatti allow an automaker’s most talented designers, engineers and executives to explore bold aspirations without leaving the company to do so.” 

Our CEO Erich Joachimsthaler spoke with CNN Business in October 2018 to discuss Volkswagen transforming Bugatti into a modern, 21st-century brand. Read the full article here.

Meet The Expert

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Erich Joachimsthaler, Ph.D.

CEO & Founder

Erich is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian. Over the last twenty years, Erich has led Vivaldi in helping companies build strong brands, find innovation and new growth opportunities and realize them in today’s digital age.