Brand Leadership

Brand strategy creates enormous value for companies, but the levers to create value are changing. We help our clients create lasting brand value by blending our deep understanding of consumer and customer needs with rigorous market analysis. Building on our firm’s academic thought leadership, we address the massive impact of technology on the modern consumer and develop positionings, brand architectures and marketing strategies that build lasting brand equity.

Recent Branding & Marketing Endeavors:

  • For one of the world's largest aluminum manufacturers, we developed the value proposition for a new sustainable offering.
  • We worked with the joint venture of two leading travel groups to create a common brand platform for global growth.
  • We helped a major player in the building materials industry integrate and align brand portfolios following a merger.

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